OpenAI shows third-party content made with Sora AI

OpenAI shows third-party content made with Sora AI

/ 12:55 PM April 02, 2024

OpenAI changed the world when it released its AI program ChatGPT, encouraging the world to integrate artificial intelligence (AI) into products and services to gain powerful benefits. 

However, OpenAI is not done innovating as it teased its text-to-video chatbot Sora. It hasn’t opened public access at the time of writing, but it posted demonstrations recently.

These came from independent creators who showcased Sora AI’s potential with seven masterpieces.


Who were the Sora AI content creators?

On March 25, OpenAI posted seven videos from artists who used its Sora AI:

  1. Patrick Cederberg, Sidney Leeder, and Walter Woodman: Members of shy kids, a multimedia production company based in Toronto.
  2. Paul Trillo: Multi-disciplinary artist, writer, and director.
  3. Nik Kleverov: Creative Director and Co-Founder of Native Foreign, an Emmy-nominated creative agency.
  4. August Kamp: Musician, researcher, creative activist, and multidisciplinary artist.
  5. Josephine Miller: Co-founder and Creative Director of Oraar Studio, specializing in 3D visuals, augmented reality, and digital fashion.
  6. Don Allen Stevenson III: Digital AR/XR Artist, speaker, and consultant.
  7. Alex Reben: Sculptor/Artist and OpenAI’s Artist In Residence.

READ: Artists defend generative AI in open letter

The artists also shared their thoughts regarding Sora AI. The shy kids members said, “As great as Sora is at generating things that appear real, what excites us is its ability to make things that are totally surreal.

Paul Trillo remarked,  “Working with Sora is the first time I’ve felt unchained as a filmmaker.”

“Not restricted by time, money, or other people’s permission, I can ideate and experiment in bold and exciting ways,” he added.

What are the issues regarding AI art?

Some people had negative reactions to OpenAI’s recent post. Fairly Trained CEO Ed-Newton Rex stated on X that it was an example of “artistwashing” which is “when you solicit positive comments about your generative AI model from a handful of creators while training on people’s work without permission/payment.”

Fairly Trained is a non-profit organization that verifies AI models they only trained on licensed or public domain data.


Many reports indicated that ChatGPT and other prominent AI models trained on copyrighted content without the artist’s permission.

Another Inquirer Tech article explains that taking ownership of AI-generated content is also tricky. 

One may argue that an artist owns pictures and other media made by an AI program because it relies on their text prompts.

On the other hand, artificial intelligence creates media, not the human entering text commands. 

That is why the US Patent and Trademark Office (USPTO) declared that artificial intelligence systems and other “non-natural persons” cannot register as inventors of products and services. 

Specifically, the statement said, “The use of an AI system by a natural person does not preclude a natural person from qualifying as an inventor.”

“Non-natural persons” refer to “entities that would not qualify as natural persons under the law.

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Other countries must navigate the rapidly changing AI landscape to ensure its fair use. Soon, we would likely see more similar regulations outside the US.


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