Formula One debuts its first AI-generated trophy and projects

Formula One debuts its first AI-designed trophy and projects

/ 10:26 AM June 10, 2024

Formula One or F1 is one of the most popular and prestigious racing events in the world. It dates back to 1901 and hosts races in various countries like Barcelona and Singapore.

Most may not watch the latest F1 races, but they’ve had a significant impact on car technology since its inception. Many of its innovations became part of conventional automobiles.

READ: AWS invests $100 million into Generative AI Center

You have been using F1 technology if you drive nowadays. Recently, Formula One showed artificial intelligence is next in its path as it announced its first-ever AI-generated trophy.


What are Formula One’s AI projects?

On June 5, 2024, Formula One shared a press release regarding its AI trophy and projects. It has partnered with Amazon Web Services since 2018 to apply AWS data inside and outside races.

Both institutions have been keeping up with the latest innovations, especially artificial intelligence. That is why AWS will debut F1’s first AI-inspired trophy.

The PR said the data firm explored numerous traditional, elegant trophy designs. Then, it applied generative AI to design the award. 

The final prize took inspiration from the 2022 F1 car’s development. It involved AWS cloud technology that helped formulate the car’s design.


The AI-inspired award represents an F1 vehicle’s aerodynamic wake. AWS will debut the trophy in the Formula One AWS Grand Prix Du Canada 2024.

That is why its design has details related to the home country, such as a maple leaf and Montreal’s St. Lawrence River.


A UK-based silversmith crafted the trophy which merges the latest technologies with F1’s rich traditions. Also, Formula One teased some of its upcoming artificial intelligence projects.

It is developing Statbot, an AI chatbot that pulls up historical F1 data. It will provide key facts and statistics for broadcast production teams quickly.

For example, ask, “When was the last time a driver won their first F1 Grand Prix as a rookie?” In response, it might say, “Lewis Hamilton in 2007 at the Canadian Grand Prix.”

Formula One is also working with Amazon Web Services to apply generative AI to root-cause analyses (RCA). The upgrade will help F1 identify and address the roots of technological, off-track issues during races.

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F1 may ask the program what’s wrong with the logged data, and then, it will reply in natural language. As a result, AI will help the institution maintain operational performance during races.

TOPICS: technology
TAGS: technology

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