Close  

Tech rival not getting Taiwan New Year’s spotlight

/ 02:03 PM December 31, 2012

TAIPEI — South Korea’s high-tech sector won’t be taking the spotlight at Taiwan’s biggest annual extravaganza.

The New Year’s fireworks display at Taipei 101 has long been among the world’s most spectacular. This year, South Korean electronics giant Samsung Electronics Co. reportedly had offered 40 million New Taiwan dollars ($1.4 million) to light the building’s top stories with the Samsung name and logo after the fireworks.

ADVERTISEMENT

With many people and politicians voicing objection to selling the display to Samsung, tourism authorities bought the right to show the tourism logo “Time for Taiwan” in both English and Chinese characters.

Taipei 101 spokesman Michael Liu declined to say if tourism authorities won the bid over Samsung.

FEATURED STORIES

But Taiwan’s Vice Transport Minister Yeh Kuang-shih, who oversees tourism, has said a Samsung commercial on New Year’s eve “would be inappropriate under the current atmosphere.”

Taiwan has vied bitterly with South Korea in high-tech sectors from chip making, computers to smartphones. With Samsung gaining in financial, design and manufacturing prowess, the South Korean giant has beat several of its Taiwanese competitors, most notably smartphone maker HTC Corp.

HTC’s latest strategy — advertising heavily in Japan — appears to have helped to halt it sliding revenues, likely because Japanese consumers are just as wary about South Korean makers’ threat to their domestic makers.

TOPICS: fireworks, HTC, infotech, New Year, News, Samsung, Taipei 101, Taiwan
LATEST STORIES
MOST READ
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2019 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.