Mobile web disappoints global consumers, study says
SINGAPORE – Consumers all over the worlds are disappointed daily by the performance of many mobile applications.
This was one of the findings in a survey done by Compuware Corporation (NASDAQ:CPWR), a technology performance company.
Today’s mobile users demand exceptional web experiences and convenient mobile site speeds, regardless where these are accessed. The independent survey of more than 4,000 global users worldwide was conducted to understand consumers’ mobile web and application expectations.
The new survey titled “ What Users Want from Mobile ,” reveals that global mobile users’ expectations are not being met, and that a majority of users experience slow, or unreliable mobile and application performance.
Some of the key survey findings:
• Mobile users’ expectations for mobile website speed continue to increase. 71% of global mobile web users expect websites to load quickly, almost as quickly, or faster on their mobile phone compared to the computer they use at home – up from 58% in 2009. But almost half (46%) said websites load more slowly on their phone.
• Nearly 60% of web users expect a website to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single web page to load before leaving the site. 50% are only willing to wait five seconds, or less for an application to load before exiting.
• 57% of global mobile web users had a problem accessing a website in the past year, and 47% had a problem accessing an app on their phone. More than 80% of mobile web users would access websites more often from their phone, if the experience was as fast and reliable.
• Mobile users do not have much patience for retrying a website or application that is not functioning initially – a third will go to a competitor’s site instead. The majority of mobile web users are only willing to retry a website (78%), or application (80%) two times , or less if it does not work initially.
• A bad experience on a mobile website leaves mobile web users much less likely to return to, or recommend, a particular website. Nearly half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone, and 57% are unlikely to recommend the site.
“We conducted this study as a follow up to our 2009 study that showed mobile users had high expectations, but the majority experienced poor mobile performance, said Steve Tack of Compuware APM.
Tack said that user expectations for mobile continued to increase over the past two years, but companies are still not meeting mobile users’ needs for fast and reliable experiences.”
“Today, 77% of top companies across multiple verticals have mobile page load times of five seconds or more, while mobile users are only willing to wait five seconds or less for a web page to load before leaving the site,” he said.
“Poor performance is preventing many companies from taking advantage of the opportunities being provided by increased mobile access,” he concluded.
To read the full survey findings, go to http://ow.ly/5GYXO To see a summary of the key mobile survey findings, download the infographic: http://ow.ly/5GYRz
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