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Eight Filipino-made ads in YouTube PH most successful ads in 2013

/ 08:03 PM January 17, 2014

MANILA, Philippines—Eight Filipino-made advertisements made it to YouTube Philippines’ most successful advertisements in 2013, Google Philippines announced on Friday.

The advertisements were ranked based on paid views (advertisements before videos), organic views and audience retention (how much of a video a view chose to watch).

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“The YouTube Ads Leaderboard reflects the tastes of the Filipino consumer,” said Ryan Morales, Google Philippines Head of Marketing, in a statement.

Lisa Sioson, creative director of digital agency MRM Worldwide Manila, said advertisers should realize that Youtube viewers also want to be entertained. “Where viewers see the ad is just as important as the ad content itself,” she said.
The top 10 videos are:

FEATURED STORIES

  1. Dove Real Beauty Sketches (Dove United States)

Duration: 3 minutes

Views: Over 61.6 million

  1. Ramon Bautista vs. Parokya Ni Edgar (NescafePH)

Duration: 3:09 minutes

Views: Over 1.7 million

  1. Ely Buendia, Rico Blanco, Raimund Marasigan, and Barbie Almalbis collaborate! (Smart Corporate)

Duration: 0:32 seconds

Views: Over 1.2 million

  1. Iya Shines (PantenePhilippines)

Duration: 6:51 minutes

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Views: Over 1 million

  1. Four Seasons Tang-Go with Ryzza!m (Tang)

Duration: 2:35 minutes

Views: 750,000

  1. Ramon Bautista, SmartNet Da
    Moves (Smart Corporate)

Duration: 0:46 seconds

Views: 670,000

  1. Toffee’s Best Dog Bath Ever (NestlePurinaPH)

Duration: 2:39 minutes

Views: Over 416,000

  1. Introducing Samsung GALAXY
    S4 (Samsung Mobile)

Duration: 4:23 minutes

Hits: Over 17 million views

  1. Labels Against Women (Pantene
    Philippines)

http://youtu.be/kOjNcZvwjxI

Duration: 1:01 minutes

Hits: Over 32.7 million views

  1. Jessy Mendiola surprises Teng
    Brothers (McDonalds Philippines)

Duration: 1:59 minutes

Hits: Over 2.8 million views

TOPICS: advertisement, Google, Youtube
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