Signs of the Times: What digital marketing can do for your business?
MANILA, Philippines – In a recent infographic by Digital Marketing Philippines, internet marketer and SEO expert Jorge Gregorio outlines the reasons why small and business enterprises should use digital marketing to expand the business.
What reverberates is the Google stats that companies using digital marketing strategies have 2.8 times better revenue growth expectancy than those who didn’t. Small and medium enterprises using digital marketing techniques have 3.3 times better chances of expanding their workforce and business than non-users.
“Digital marketing is more cost-effective than traditional marketing,” writes Gregorio. “Small businesses have very little resources and even capitalization. That is why Digital Marketing provides them with a better and much more cost effective marketing channel that delivers results.”
According to Hubspot, an inbound internet marketing company, digital marketers get better Cost-Per-Lead compared to other marketing channels.
For instance, traditional marketing strategies such as joining trade shows and doing telemarketing only get 12% each while e-mail marketing and social media gets more than twice as much at 27%.
While Dr. Leo Lynn of DCU Business School is quick to remind entrepreneurs that digital marketing has the same fundamentals as traditional marketing—segmentation, targeting, and positioning, he stresses that in digital, they have to figure out what to digital marketing channels or strategies to use.
“Social media is very sexy but not necessarily right for every organization or the best investment of time and effort. There are too many problems with the data,” Lynn tells Irish Times.
He recommends entrepreneurs to focus on the company website instead which is the virtual manifestation of a retail outlet or company business.
There is a lot more of digital marketing than just social media marketing—Facebook, Twitter, Instagram. Nashat Mostafa, founder and CEO of SEO 7 Services names the four primary components of online marketing: online presence, Search Engine Optimization, branding, and online marketing strategy.
“When it comes to digital marketing, you must have a solid plan and you also need to follow through,” Mostafa reminds practitioners. “It may prove particularly difficult to keep going in the early stages when it seems that your overall strategy has not developed enough to make the impact you seek. Keep in mind that this is normal.
Don’t just settle for your brand’s present potential. Boost it up! Visit www.imadigitalmarketer.com or call 0928 506 5382 / 927 00 96.
