IIDM launches accelerated digital marketing courses | Inquirer Technology

IIDM launches accelerated digital marketing courses

/ 02:32 PM January 23, 2015


MANILA, Philippines—Start the New Year right. Fast-track your career in digital marketing with the four-week Certified Digital Marketer Acceleration Program by the International Institute of Digital Marketing (IIDM).

Learn from industry-recognized, regional experts, practitioners and influencers in four days of eight-hour face-to-face classroom sessions and three live online sessions for a total of 36 hours. Serving as mentors are CEOs, digital heads and directors of top brands and digital and mobile agencies such as ABS-CBN, Amazon, Google, Havas Media Ortega, McCann, MRM Worldwide and Philippine Daily Inquirer, among others.


The Certified Digital Marketer (CDM) Acceleration Program covers the core tenets of digital marketing. It is designed for professionals looking to accelerate their digital marketing strategies within their company.


“The CDM Acceleration Program teaches you marketing approaches that you can apply instantly,” said Hans Roxas-Chua, CEO of e-Learning Edge and CDM program codirector. “The program also taps into all learning methods: Auditory through our online webinar sessions, visual and kinesthetic through our four-day workshops.”

The program, which starts on Jan. 31, kicks off with lectures in Digital Marketing Plan, What Works in Websites and Email Marketing from Havas’ Jos Ortega, Planu’s Reeza Custodio-Soriano, NuWorks’ Jeff Saez, and DateOne Asia’s Matthew Edmunds.

The second week is all about Paid Online Advertising, Google AdWords and Search Engine Marketing, YouTube for Advertisers, Search Engine Optimization, Display Strategies, and e-Commerce from Google’s Denise Haak Luchangco, Google’s Jimson Gow, Google’s Jolly Estaris, Spiralytics’ Jimmy Cassells, MEC Interaction’s Cynthia Dayco, and aCommerce’s Ray Alimurung.

The third week sees MRM Worldwide Manila’s Jason Cruz and ABS-CBN’s Donald Patrick Lim while Lassu Loyalty’s Jim Griffin discusses recent trends and practices in Social Media Marketing and e-CRM or digital Customer Relations Management.

The fourth week is about Mobile Marketing and Digital Analytics through lectures from Philippine Daily Inquirer’s JV Rufino, Trish Elamparo, McCann’s Peach Natividad and Tribal DDB’s Benj Espina.

“The CDM Acceleration Program is every marketer’s fast-track solution to enhancing their digital strategies,” said Roxas-Chua. “We created a program that delivers concise education and training materials in four eight-hour workshops. Our lecturers spearhead marketing efforts from big companies such as Google, Amazon and McCann so students learn only from the best.”

Limited seats only, reserve at imadigitalmarketer.com or call 0928-506-5382 for more details.

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TOPICS: Digital marketing, IIDM
TAGS: Digital marketing, IIDM

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