SODA: State of digital address 2015

Digital marketers, brand managers, entrepreneurs, and aspiring marketers, this is for you.

2014 has ended and the first quarter of 2015 is but a timely move for your company to rethink its digital marketing strategies. What has proven effective until the last quarter of 2014 may not be effective this 2015. The reason is simple – digital fast and as much as you want to stick to the digital innovation you stuck with last year, you must remember that whatever may have been innovative last year might be phasing out this year. Take a look at what will stay, what is trendy, and what would reign supreme this 2015:

Internet use will stay and increase. You never really think this trend would change, did you? ITU estimates that almost 3 billion people or 40% of the world’s population are using and will continue to use the Internet. That is more than double the users of Internet last year. It only means that digital marketing will always be something that marketers like you should embrace either as a topic or most especially as a skill.

The wedding of social media and SEO. Every day is Valentine’s day! Hootsuite predicts SEO will play a vital role in social media. If you are still confined within the bounds of your cutesy social media marketing strategies, you have to learn how to integrate the technical-know-how’s of SEO for a more effective platform management. (If you still do not know the meaning of SEO, you are so faaar left behind.)

Relationship still reigns supreme. Consumer brand relationship is never out-of-date. Year 2015, however, is not only about you courting your consumers through content marketing and encouraging their engagement. It will go beyond. It will be about post-purchase engagement as your brand encourages engagement through experience instead of just through Likes, Comments, and Shares. With the proliferation of different platforms, it is easy for your target to lose track of where you are; when that happens, your reach and your relationship with them could be at risk. You don’t want it to happen.

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