Reasons why issuing banks should start implementing 3D secure ACS
MANILA, PHILIPPINES – The growth of e-commerce throughout the Philippines has brought significant changes to how customers make purchases online via credit cards. As more Filipinos learned to embrace online shopping, the volume and frequency of fraudulent transactions had also risen significantly in the last 5 years.
To protect both merchants and consumers from fraud Visa, MasterCard, American Express and JCB deployed a 3D Secure program called Verified by Visa, SecureCode, SafeKey and J Secure both available in static and dynamic method with the purpose of improving the security of online payments.
A 3D Secure program is an online security protocol which provides cardholders with an additional authentication layer that confirms the validity of their identity to prevent unauthorized usage of credit cards and to minimize chargeback’s.
For issuing banks, they can easily participate in the program with a 3D Secure ACS solution. Aside from being able to verify the authenticity of the cardholder, here are the reasons why issuing banks should start implementing 3D Secure ACS:
A. LIABILITY PROTECTION
Protects the cardholder by having an additional security check before the transaction is executed; this will also enable merchants to sell with confidence as they are ensured that Banks enrolled in a 3D Secure program are concerned on their business security.
B. REDUCE INSTANCES OF FRAUD
Issuing banks will be able to significantly reduce the number of online disputes. A 3D Secure program will enable issuers to effectively screen out fraudsters from real cardholders.
C. BOOST CARDHOLDER SHOPPING ACTIVITY
The fear of fraud from shopping online; by being 3D Secure ACS-enabled, issuing banks will be able to increase their revenues since customers will now be more willing and confident to purchase goods and services online with their credit cards.
The ACS Solution Issuing Banks Need
As the leading online payment service provider in Asia, AsiaPay developed a solution called Xecure3D ACS which enables issuing banks to participate in a 3D Secure program. It also provides a variety of controls and online reporting tools issuing banks and merchants to effectively manage their cardholder 3D secure registration, status maintenance, payment processing and more. The system is also expandable to support multiple languages as well as other special card products to meet the security needs of issuing banks and card holders.
“Cardholders are no stranger to the dangers of transacting online. Complex fraud activities such as phishing and keylogging have been present since the dawn of ecommerce,” says Joseph Chan, CEO of AsiaPay Limited. “In order for issuing banks to boost consumer confidence in online card banking transactions, they need a stronger authentication process that will prevent fraud before it even takes place,” he added.
Strengthen your payment authentication today. To learn how AsiaPay’s 3D Secure ACS Solution can do this for you, visit http://www.asiapaytech.com/. For inquiries, call 887-2288 / 887-0088 and email at [email protected]
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