Close  

Apple boss Tim Cook: Apps are future of TV

/ 07:47 PM May 24, 2016
In this March 21, 2016, file photo, Apple CEO Tim Cook speaks at an event to announce new products at Apple headquarters in Cupertino, Calif. AP

In this March 21, 2016, file photo, Apple CEO Tim Cook speaks at an event to announce new products at Apple headquarters in Cupertino, Calif. AP

AMSTERDAM — Apple CEO Tim Cook says apps are the future of television and that the company wants to help change the entertainment industry.

Cook was speaking Tuesday in Amsterdam, two months after Apple announced software enhancements for its TV system, Apple TV, and knocked $50 off the price of its smart watch.

ADVERTISEMENT

Cook says that since launching Apple TV, “it’s clear to us as we pull that string that there’s a lot left to do and we’d like to be a catalyst in changing the world of entertainment.”

The Apple boss told a meeting in the Dutch capital that, “the holy grail of the watch is being able to monitor more and more of what’s going on in your body.” TVJ

TOPICS: Apple, Apple TV, Entertainment, Television, Tim Cook
LATEST STORIES
MOST READ
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2019 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.