Facebook update allows users to control ads

Facebook on Thursday announced a new version of its Ad Preferences, which will allow users to “control their advertising experience” on which ads they don’t want to see on their feed.

“We’ve all experienced bad ads: ads that obscure the content we’re trying to read, ads that slow down load times or ads that try to sell us things we have no interest in buying. Facebook’s goal has always been to make ads as relevant to people as the content they see from friends and family,” Facebook said in a statement.

Through the expanded tools, Facebook said users can now remove certain interests from their ad preferences and stop seeing ads from business or organizations that added them to their customers lists.

“Facebook has learned that people don’t like to see ads that are irrelevant, disrupt their experience and they want more control over what they see. As a result of this we’re updating ad preferences, so people can stop seeing certain types of ads. We are also adding a tool that allows people to see which businesses have added them to their customer lists, and remove themselves,” it added.

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Facebook said the update will also begin showing ads on Facebook desktop for users who are currently using ad blocking software, in a bid to promote “creative, relevant, and interesting” ads.

“These improvements are designed to give people even more control over how their data informs the ads they see…When they’re relevant and well-made, ads can be useful, helping us find new products and services and introducing us to new experiences,” it added. YG/CDG

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