How to create viral content? Youtube stars share ‘secret’

Youtube content creators, Google Philippines and Ayala Malls executives pose at the newly opened Youtube Lounge in Greenbelt 5 on Sept. 29. RISSA M. CAMONGOL/INQUIRER.net

Erwan Heussaff. Janina Vela. Bogart the Explorer. Sound familiar?

That’s because you’ve probably seen them on Youtube.

The internet celebrities on Thursday dished out on how to make a viral video as Google Philippines launched the world’s first Youtube Lounge, a physical space where people can make the most of their online viewing experience.

For Jako de Leon of PaperbugTV, the group behind the “Bogart the Explorer” Youtube channel, there is “no such thing” as a definitive guide to creating a viral video. “We just do stuff we love to do,” he said. “It’s about our own brand … you have to love what you do.”

Chris Cantada, who likes “making geeky comedy sketches” and has more than 130,111 subscribers and 209 million views, agrees. “You can’t plan it,” he said. “Just do what you love and hope for the best.”

On how they grew their fan base, social media maven Erwan Heussaff said he just “consistently [posted] videos.”

Jako agreed, saying “repetition” through sharing of content on a regular basis and “knowing your audience” were important.

According to Janina Vela, she started making “vlogs” or video blogs only in January 2015, but to date she has around 170,229 subscribers and nine million views. She said she did it “by putting out content I love,” which she thinks the audience will also love.

The Youtube stars are scheduled to meet their fans at the Youtube Lounges, which will be set up in Ayala Malls.

Apart from providing access to faster-loading videos at no extra charge through the Accelerator technology, the Youtube Lounge gives fans a venue to meet their favorite content creators during meet–and-greets.

Accelerator, which works through the free Wi-Fi at Ayala Malls, allows users to enjoy videos more with less buffering time.

“The Youtube Lounge is our way of recognizing the need of our users to access their favorite videos even while on the go,” Gabby Roxas, country marketing manager of Google Philippines, said in a statement.

The Youtube Lounge will open at the following Ayala malls on these dates:

– Greenbelt, Sept. 29

– UP Town Center, Oct. 6

– Glorietta, Oct. 13

– Trinoma, Oct. 26

– Market! Market!, Nov. 9

– Alabang Town Center, Nov. 16.

Lounges will also open at other Ayala malls nationwide later this year.

Fans can meet their favorite Youtube celebrities at the following dates and Youtube Lounges:

– Janina Vela and Wil Dasovich, Oct. 8, UP Town Center

– Team Kramer, Oct. 15, Trinoma

– Kristine Roces, Say Tioco and Clara Benin, Oct. 29, Glorietta

– Erwan Heussaff, Mikey Bustos and Chris Cantada, Nov. 12, Greenbelt

– Lloyd Cadena, Anne Clutz and Boogieboy, Nov. 26, Market! Market!

– Bogart the Explorer, Ralph Jay and Joyce Sola, Dec. 10, Alabang Town Center

For more updates on the meet and greet and information on the Youtube Lounge, check out Google Philippines on Google, Twitter and Facebook.

Anyone can go inside the Youtube Lounge at Ayala Malls to watch videos and meet their favorite YT creators. RISSA M. CAMONGOL/INQUIRER.net