Facebook buys facial recognition company to rival Snapchat | Inquirer Technology

Facebook buys facial recognition company to rival Snapchat

/ 12:04 PM November 18, 2016

Screen Shot 2016-11-18 at 11.35.18 AM

Facial recognition. File photo

Tech giant Facebook is reportedly stockpiling a number of facial recognition startups in a bid to improve its photo and video offerings.

Its latest purchase is a company called FacioMetrics, which specializes in analyzing faces through the frame of cameras by using state-of-the-art machine learning algorithms.

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In a statement in a report in The Verge, the company said it “will help bring more fun effects to photos and videos,” which include real-time filters, effects and face-swapping tools now commonplace in social apps, particularly its main competitor, Snapchat.

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“We started FacioMetrics to respond to the increasing interest and demand for facial image analysis—with all kinds of applications including augmented/virtual reality, animation, audience reaction measurement, and others,” it said.

FacioMetrics founder and CEO Fernando de la Torre described the company on its website: “Now, we’re taking a big step forward by joining the team at Facebook, where we’ll be able to advance our work at an incredible scale, reaching people from across the globe.”

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Facebook, which also owns Instagram, has made strides in the past to compete with Snapchat’s endearing features.

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Just last August, the company introduced Instagram Stories to rival Snapchat’s “expiring content” feature, and its latest venture into facial recognition signals a more brazen approach toward challenging Snapchat’s best features.

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READ: Instagram moves ‘Stories’ feature into ‘Explore’ tab

Apart from FacioMetrics, Facebook also acquired the face-swapping app MSQRD in April, which is the beta testing phase for a new camera feature on its main mobile app.  Khristian Ibarrola

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TOPICS: Facebook, facial recognition, new feature, Snapchat, start-up
TAGS: Facebook, facial recognition, new feature, Snapchat, start-up

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