Snapchat releases Spectacles through vending machines
With a simple glance at a pair of Snap Spectacles, it’s easy to see that they are being marketed more of as a fashion item than another geek toy. So instead of giving out samples to fashion-challenged techies and bloggers for review, Snap Inc. went ahead and released its new product directly to Snapchat’s core audience through funny-looking snapbot vending machines.
TechCrunch reports that these goofy-looking snapbot vending machines have been scattered at key places such as a beach boardwalk in Los Angeles, a roadside tourist trap off Route 61 near Tulsa, Oklahoma, and near a national park in Big Sur, California.
This type of strategic placement allowed Snap to position their new product where Snapchat’s main audience are likely to find it, lineup, and get a pair of Spectacles for $130. The perceived scarcity has also caused Spectacles value to skyrocket online, fetching as much as $2,000 on eBay.
Robert Scoble, the infamous and enthusiastic tech blogger who shot a selfie with the Google Glass while naked in the shower, says that Spectacle Snapbots “make a lot more sense than the way Google rolled out Google Glass to developers and nerds.”
Coming from a nerd, that says a lot. With this kind of approach, the Spectacles may well be able to achieve what the Google Glass could not, which is to become a mainstream product that people use without the danger of looking like a total geek. Alfred Bayle
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