Disappointment over new MacBook hikes up Microsoft Surface sales
November has proven to be the best month yet for Microsoft’s Surface line. Apart from the improvements that have received positive feedback, the company credits disappointed Apple fans who switched from the new MacBook Pro to a Surface device.
TechCrunch reports that a blog post from Microsoft made mention of the company’s trade-in program for Apple owners.
“Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro—especially among professionals—is leading more and more people to make the switch to Surface[… ] It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.”
The refresh for the MacBook Pro came out late October and helped generate a lot of traffic for Apple’s online store. However, many customers later became disappointed with the new Touch Bar MacBook Pro.
As they say, “Give credit where credit is due.” Alfred Bayle