Ads, actually: Love hurts

/ 04:05 PM February 12, 2017

Nary a netizen’s eye was dry the past week after Jollibee released a series of blockbuster ‘sad’vertisements online.  The ads set off a flood of ‘hugot’ lines on social media.

Here are some of them:


Netizens are calling for a slogan change from “Bida ang Saya” to “Bida ang Sawi.”

Shiela Mae Pesasiosa, @smpescasiosa


After watching #Date #Vow, #Almusal and #Crush of #Jollibee Valentine commercial, i feel like :( :( Bat ganon? Akala ko ba #BidaAngSaya? :’( :’(
Almera C. Cariño, @almeracarino16

From ‘bida ang saya’ to ‘bida ang sawi’ real quick! Di ba #jollibee? ??

And justice for strong, independent women and men.

Tita Matutina, @TitaMatutina

@Jollibee Gumawa kayo ng commercial para sa aming single. There is bravery in our circumstance rin noh!!!!

The “hugot porn” ads, however, stirred boycott on Twitter. Oh, the irony.

Mikekevin, @mike_it_happen


Walang magja-Jolibee ng one week! Ang kakain dun magiging bestman/bridesmaid lang.??????

#Jollibee, #BidaAngSakit ??????

Darwin David @darwindavid

#JollibeeCommercial Guys, wala munang mag oorder ng 2 pc spicy chickenjoy with extra rice and upgrade to pineapple juice sa Jollibee ha :-P

Honey Garcellano, @HoneySunget

#JollibeeCommercial Nakaka broken lang. Sarap ibato nung chickenjoy hahaha

Mariusgalen, @xerokairu

Sa Mang Inasal na lang ako unli pa dun hwahahuhuhu… ?????? #JollibeeCommercial #bestfriendzoned #BestFriends #KwentongJollibeeValentineSeries

While this Twitter user had an epiphany. (We have proven this correct.)
Zoe @Wild0rchidz

Wait lang @Jollibee so pwedeng umorder ng isang bucket ng fried chicken na puro thigh part?? Yung totoo!!



As well as this one.

Wildling @QphroD33

Hindi na ngumingiti sakin ngayon si crush. Bigyan ko kaya ng yum burger ??


But, really, where is all the “hugot” coming from?

Jane Minason Geda, @GedaJane

Ano bang problema ng Jollibee bakit tayo pinapaiyak?


* @mrtcrbld

Dapat banned ang mga ads na ganyan! masyadong masakit para mga makakapanood. #JollibeeCommercial

This one’s on to a good thesis study.

Joey Javier Reyes @DirekJoey

The explosion of positive reactions to Jollibee’s VOW & CRUSH has proven the power of digital/viral advertising without celebrities.

And while this is capitalism, it is at its finest.

Dennis Uy @dennisuy

Dahil duon sa #Jollibee commercial na “crush,” lalakas ang benta ng post its! :P #PostIt #smilenamandyan :)

Lance Diestro @LanceDEEEEE

A: Pano po ba palakihin katawan ko?

B: Bili ka 2 pc. chicken, upgrade pineapple juice. Sa bigat ng buhat mo, sure macho ka after


Ram Aguila @raamseees

Ilang tao kaya ang nag order ng 2pc Spicy Chickenjoy with extra rice tapos upgrade to pinrapple juice today? #jollibee

“Hugot” ads taught us how to love. Parang Corinthians 13 lang.


Max’s told us to love without expectations Mcdo told us how to move on while Jollibee taught us to Love and Let Go! ????#JollibeeCommercial

ItsMeRennie, @AbinalesRennie

#JollibeeCommercial taught us to love unconditionally and expecting nothing in return, and of course when to let go. #BidaAngSawi

But, there’s always one who wonders…

Morgan Evangelio, @bongiss

Im still waiting for SOGO valentine series TV commercial. #JollibeeCommercial #jollibee

TOPICS: ‘hugot’ lines, ‘sad’vertisements, #Jollibee Valentine commercial, Jollibee, Social Media
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