Ads, actually: Love hurts

Nary a netizen’s eye was dry the past week after Jollibee released a series of blockbuster ‘sad’vertisements online.  The ads set off a flood of ‘hugot’ lines on social media.

Here are some of them:

Netizens are calling for a slogan change from “Bida ang Saya” to “Bida ang Sawi.”

Shiela Mae Pesasiosa, @smpescasiosa

After watching #Date #Vow, #Almusal and #Crush of #Jollibee Valentine commercial, i feel like :( :( Bat ganon? Akala ko ba #BidaAngSaya? :’( :’(
Almera C. Cariño, @almeracarino16

From ‘bida ang saya’ to ‘bida ang sawi’ real quick! Di ba #jollibee? ??

And justice for strong, independent women and men.

Tita Matutina, @TitaMatutina

@Jollibee Gumawa kayo ng commercial para sa aming single. There is bravery in our circumstance rin noh!!!!

The “hugot porn” ads, however, stirred boycott on Twitter. Oh, the irony.

Mikekevin, @mike_it_happen

Walang magja-Jolibee ng one week! Ang kakain dun magiging bestman/bridesmaid lang.??????

#Jollibee, #BidaAngSakit ??????

Darwin David @darwindavid

#JollibeeCommercial Guys, wala munang mag oorder ng 2 pc spicy chickenjoy with extra rice and upgrade to pineapple juice sa Jollibee ha :-P

Honey Garcellano, @HoneySunget

#JollibeeCommercial Nakaka broken lang. Sarap ibato nung chickenjoy hahaha

Mariusgalen, @xerokairu

Sa Mang Inasal na lang ako unli pa dun hwahahuhuhu… ?????? #JollibeeCommercial #bestfriendzoned #BestFriends #KwentongJollibeeValentineSeries

While this Twitter user had an epiphany. (We have proven this correct.)
Zoe @Wild0rchidz

Wait lang @Jollibee so pwedeng umorder ng isang bucket ng fried chicken na puro thigh part?? Yung totoo!!

#JollibeeCommercial

#jollibee

As well as this one.

Wildling @QphroD33

Hindi na ngumingiti sakin ngayon si crush. Bigyan ko kaya ng yum burger ??

#JollibeeCommercial

But, really, where is all the “hugot” coming from?

Jane Minason Geda, @GedaJane

Ano bang problema ng Jollibee bakit tayo pinapaiyak?

#JollibeeCommercial

* @mrtcrbld

Dapat banned ang mga ads na ganyan! masyadong masakit para mga makakapanood. #JollibeeCommercial

This one’s on to a good thesis study.

Joey Javier Reyes @DirekJoey

The explosion of positive reactions to Jollibee’s VOW & CRUSH has proven the power of digital/viral advertising without celebrities.

And while this is capitalism, it is at its finest.

Dennis Uy @dennisuy

Dahil duon sa #Jollibee commercial na “crush,” lalakas ang benta ng post its! :P #PostIt #smilenamandyan :)

Lance Diestro @LanceDEEEEE

A: Pano po ba palakihin katawan ko?

B: Bili ka 2 pc. chicken, upgrade pineapple juice. Sa bigat ng buhat mo, sure macho ka after

#Jollibee

Ram Aguila @raamseees

Ilang tao kaya ang nag order ng 2pc Spicy Chickenjoy with extra rice tapos upgrade to pinrapple juice today? #jollibee

“Hugot” ads taught us how to love. Parang Corinthians 13 lang.

@mostolesmitch

Max’s told us to love without expectations Mcdo told us how to move on while Jollibee taught us to Love and Let Go! ????#JollibeeCommercial

ItsMeRennie, @AbinalesRennie

#JollibeeCommercial taught us to love unconditionally and expecting nothing in return, and of course when to let go. #BidaAngSawi

But, there’s always one who wonders…

Morgan Evangelio, @bongiss

Im still waiting for SOGO valentine series TV commercial. #JollibeeCommercial #jollibee