Ads, actually: Love hurts
Nary a netizen’s eye was dry the past week after Jollibee released a series of blockbuster ‘sad’vertisements online. The ads set off a flood of ‘hugot’ lines on social media.
Here are some of them:
Netizens are calling for a slogan change from “Bida ang Saya” to “Bida ang Sawi.”
Shiela Mae Pesasiosa, @smpescasiosa
After watching #Date #Vow, #Almusal and #Crush of #Jollibee Valentine commercial, i feel like :( :( Bat ganon? Akala ko ba #BidaAngSaya? :’( :’(
Almera C. Cariño, @almeracarino16
From ‘bida ang saya’ to ‘bida ang sawi’ real quick! Di ba #jollibee? ??
And justice for strong, independent women and men.
Tita Matutina, @TitaMatutina
@Jollibee Gumawa kayo ng commercial para sa aming single. There is bravery in our circumstance rin noh!!!!
The “hugot porn” ads, however, stirred boycott on Twitter. Oh, the irony.
Mikekevin, @mike_it_happen
Walang magja-Jolibee ng one week! Ang kakain dun magiging bestman/bridesmaid lang.??????
#Jollibee, #BidaAngSakit ??????
Darwin David @darwindavid
#JollibeeCommercial Guys, wala munang mag oorder ng 2 pc spicy chickenjoy with extra rice and upgrade to pineapple juice sa Jollibee ha :-P
Honey Garcellano, @HoneySunget
#JollibeeCommercial Nakaka broken lang. Sarap ibato nung chickenjoy hahaha
Mariusgalen, @xerokairu
Sa Mang Inasal na lang ako unli pa dun hwahahuhuhu… ?????? #JollibeeCommercial #bestfriendzoned #BestFriends #KwentongJollibeeValentineSeries
While this Twitter user had an epiphany. (We have proven this correct.)
Zoe @Wild0rchidz
Wait lang @Jollibee so pwedeng umorder ng isang bucket ng fried chicken na puro thigh part?? Yung totoo!!
#JollibeeCommercial
#jollibee
As well as this one.
Wildling @QphroD33
Hindi na ngumingiti sakin ngayon si crush. Bigyan ko kaya ng yum burger ??
#JollibeeCommercial
But, really, where is all the “hugot” coming from?
Jane Minason Geda, @GedaJane
Ano bang problema ng Jollibee bakit tayo pinapaiyak?
#JollibeeCommercial
* @mrtcrbld
Dapat banned ang mga ads na ganyan! masyadong masakit para mga makakapanood. #JollibeeCommercial
This one’s on to a good thesis study.
Joey Javier Reyes @DirekJoey
The explosion of positive reactions to Jollibee’s VOW & CRUSH has proven the power of digital/viral advertising without celebrities.
And while this is capitalism, it is at its finest.
Dennis Uy @dennisuy
Dahil duon sa #Jollibee commercial na “crush,” lalakas ang benta ng post its! :P #PostIt #smilenamandyan :)
Lance Diestro @LanceDEEEEE
A: Pano po ba palakihin katawan ko?
B: Bili ka 2 pc. chicken, upgrade pineapple juice. Sa bigat ng buhat mo, sure macho ka after
#Jollibee
Ram Aguila @raamseees
Ilang tao kaya ang nag order ng 2pc Spicy Chickenjoy with extra rice tapos upgrade to pinrapple juice today? #jollibee
“Hugot” ads taught us how to love. Parang Corinthians 13 lang.
@mostolesmitch
Max’s told us to love without expectations Mcdo told us how to move on while Jollibee taught us to Love and Let Go! ????#JollibeeCommercial
ItsMeRennie, @AbinalesRennie
#JollibeeCommercial taught us to love unconditionally and expecting nothing in return, and of course when to let go. #BidaAngSawi
But, there’s always one who wonders…
Morgan Evangelio, @bongiss
Im still waiting for SOGO valentine series TV commercial. #JollibeeCommercial #jollibee
