Latest Google algorithm shrinks JPEG files by 35%

Google logo. AP

Google is truly amping up its file-sharing capabilities.

After doubling the size of file attachments that Gmail users can receive, the tech giant is now working on reducing the time it takes to load websites and services.

READ: Gmail now lets users receive up to 50MB files

The company’s latest open-source algorithm called Guetzli encoder, as per Engadget, will make JPEG files 35 percent smaller than currently produced images.

“Guetzli—cookie in Swiss German—is a JPEG encoder for digital images and web graphics that can enable faster online experiences by producing smaller JPEG files while still maintaining compatibility with existing browsers, image processing applications and the JPEG standard,” Robert Obryk, a software engineer from Google Research Europe, said in a company blog post.

Also, the reduction method is similar to its previous algorithm Zopfli, which shrinks PNG and gzip files without the need to create a new format.

As of this writing, Google has yet to announce when and if they will roll out the feature to its software. However, the company provided a beta version of Guetzli on this website.  Khristian Ibarrola /ra

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