Samsung Philippines marks the next innovation in television with the QLED TV

“The Next Innovation in TV,” the Samsung QLED TV

Manila, Philippines – May 26, 2017 – Watching TV has changed through the years and is now more central in the lives of consumers. From being a mere source of entertainment, TVs are now considered as windows that let users experience the world right from their homes.

In a gathering held at Okada Manila titled “The Next Frontier,” Samsung Electronics Philippines Corporation declared a new era of television viewing as they officially launched the QLED TV in the country. Hosted by TV personality and radio jock Sam Oh, the event brought together Samsung executives, led by President Kevin Lee, media, and valued dealer-partners as they witnessed how the QLED TV delivers a next generation display that overcomes the disadvantages of other competing technologies.

Members of the media admire the QLED TV’s QSmart features as Product Marketing Manager for AV Mahir AlRubah discusses how they elevate the personal viewing experience.

With its exclusive Quantum Dot technology, the Samsung QLED TV turns light into perfect color, making a powerful combination that revolutionizes picture quality. The new television line also offers HDR 1500 brightness and 100% color volume expression, enabling viewers to watch scenes just as how the creator intended them to be. It can also reproduce almost any color known to man, making HDR content more vibrant and natural-looking.

Guests crowd around the QStyle Experiential Zone during Product Marketing Manager for AV Jane Viola’s demo on the QLED TV’s revolutionary design.

Beauty and functionality work hand-in-hand in the Samsung QLED TV. Its revolutionary design uses an Invisible Connection cable for other TV connected devices, removing the pain point of dealing with unsightly and tangled cables, and making it a great addition to any room. To further add to the clean design, users have the option to avail of the no-gap wall mount, which allows the TV to sit flush against the wall. Also available are an array of stands, such as gravity and studio stands, that can blend in with any living space.

Samsung Product Marketing Head for AV Jun Guevara shares with media the innovative features of Samsung QLED TV and how it can power one’s viewing experience.

A smart TV needs an equally smart remote, and with the QLED TV’s One Remote Control that covers all connected devices, users will have an easier time navigating whether they want to play games, watch sports, or stream their favorite TV shows. Users can also turn their mobile phones into a personal remote through the Smart View app. More entertainment options are provided by the Samsung QLED TV as it comes equipped with apps, services, and other content through the Smart Hub.

Samsung Marketing Director Chad Sotelo leads the introduction of the QLED TV local ambassadors, Paul Soriano and Tessa Prieto-Valdes.

Guests marvel at the Samsung QLED TV as Product Marketing Manager for AV Angelo Visaya discusses superior picture quality in the QPicture Experiential Zone.

To bring to life the qualities of the product that define the future of TV—superior picture quality, freedom in design, and smart interactivity—artists performed a dramatic and breathtaking dance supported by an integrated play of visuals. Experience zones were also set up during the event, allowing curious guests to get a first-hand viewing experience of the QLED TV.

Samsung’s VIP guest Kim Soo Hyun

“Each year we challenge ourselves into coming up with upgrades and innovations, but this year’s QLED TV really is the pinnacle of high-quality viewing,” shared Samsung Product Marketing Head for AV Jun Guevara. “From pure lifelike colors, to the easy-to-use One Remote Control, to attention to design inside and out—the QLED TV ends the debate and is undoubtedly the next innovation in TV.”

Event host Sam Oh

Highlighting this groundbreaking technology, the tech giant brought in Korean celebrity Kim Soo Hyun as a special guest to support the local launch of the QLED TV. The actor expressed his excitement as he revealed the product that aims to give consumers a viewing experience like no other.

6 Samsung Electronics Philippines Corp. Inc executives Jun Guevara, Product Marketing Head for AV, Changik Choi, Business Unit Manager for AV, President Kevin Lee, Gally Chua, Business Unit Head for AV, and Chad Sotelo, Marketing Director, share a toast for the beginning of a new era in TV viewing.

Samsung also welcomed two local ambassadors for the QLED TV campaign—award-winning filmmaker Paul Soriano and tastemaker Tessa Prieto-Valdes—creative industry movers and shakers whose unapologetic taste, individual style, and uncompromising standards match that of Samsung’s new line.

“The Next Innovation in TV,” the Samsung QLED TV

“We’re happy to formally introduce Paul and Tessa as our local ambassadors, who are industry leaders in their own realm. We believe that they are instrumental in showcasing the benefits of the QLED TV through their different fields and passion points,” said Samsung Marketing Director Chad Sotelo.

The new line-up of the QLED TV is available in authorized Samsung dealers nationwide. For more details, visit the Samsung Facebook page or log on to samsung.com/ph. ADVT