WATCH: Motorola ad asks users to ‘up-upgrade,’ spoofs Samsung
It looks like Motorola gave Samsung a dose of its own medicine in a new ad.
The American phone company asked users to “up-upgrade” to its new unit, the Moto Z, by featuring a man enjoying his current phone, similar to the Galaxy Note 8 which Samsung promoted in a recent ad campaign.
Article continues after this advertisementIn the Motorola ad, the man suddenly lost interest in his phone when his girlfriend took out the Moto Z. She projected a video of themselves on the wall using the phone, getting him more intrigued by the Motorola unit.
Moto Z boasts of moto mods which, according to the official Motorola site, transforms the phone into a boombox, super-zoom camera, projector and more.
The ad comes after Samsung mocked the popularity of the iPhone, the flagship phone of the California-based tech company Apple, in its new ad. The Samsung ad poked fun at the iPhone’s commonly reported problems, such as low storage capacity, poor waterproofing, among others. JB
Article continues after this advertisementRELATED STORY:
WATCH: Samsung mocks iPhone in new ad, urges users to switch
