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Exatech celebrates 25-year partnership with Whirlpool

10:41 AM December 05, 2017

Mr. Vico Angala, Chief Operating Officer of Duty Free Philippines, receives Plaque of Appreciation award for Duty Free

Twenty-five years ago, Excellence Appliance Technologies, Inc. (Exatech) recognized the rising demand in the local market for US appliances. This prompted them to establish a partnership with world-renowned American home appliance brand Whirlpool and became its exclusive distributor in the Philippines in 1992.

Having evolved from a simple appliance retailer to the award-winning appliance distributor that it is today, Exatech is making Whirlpool products available through its network of more than 80 national and local appliance dealers with over 400 retail outlets nationwide. They also have over 200 authorized service providers to cater to the after-sales support of all their customers.


Recently, Exatech and Whirlpool celebrated their 25th year anniversary of partnership with a night of thanksgiving. Hosted by Ms. Donita Rose, the event was held at the grand ballroom of Edsa Shangri-La Hotel Manila wherein both Exatech and Whirlpool took the opportunity to thank and honor the people who have supported and trusted them for the past 25 years. Mr. Vico Angala, Chief Operating Officer of Duty Free Philippines, served as keynote speaker for the evening and also received the Plaque of Appreciation awarded to Duty Free for being the very first partner store to carry Whirlpool products in the country.

Nixon Sioco, President & CEO of Exatech

According to Exatech president and CEO, Nixon Sioco, “True to our name, our company, Excellence Appliance Technologies, Inc., is founded on excellence in appliance retailing and customer service. Whirlpool is instrumental in helping us build on this foundation of excellence. Rest assured that we will continue to strengthen our partnership in order to help more Filipino customers realize greater value through Whirlpool appliances.”


The key management officers of Exatech and Whirlpool Southeast Asia (from L-R) Ms. Joy Catiis-Cruz, Exatech Marketing Manager, Mr. John Sioco, Exatech Operations Director Mr. Michael Sy, Exatech, Warehouse and Logistics Director Ms. Diane Sioco, Exatech Finance Director Mr. Nixon Sioco, President and CEO of Exatech Mr. Blanco Wong, Whirlpool SEA Managing Director Mr. Raymond Wee, Whirlpool SEA Head of Business Development Ms. Ida Wong, Whirlpool SEA Senior Regional Marketing Manager Mr. Chris Sioco, Exatech Sales Director Mr. Adrian Sioco, Exatech Marketing Director

To commemorate the enduring 25 years of partnership between Exatech and Whirlpool, the companies introduced several exciting products this year namely their Better than Inverter Whirlpool IntelliFresh Refrigerator which can provide you with energy efficiency and excellent cooling performance.

This refrigerator has a Tri-Sensor Advanced Technology that is designed with several sensors that detect the amount of food inside and the ambient temperature outside and adjusts it accordingly to give you the best cooling performance consistently while still saving on energy for as low as PhP9 per day, as proven by the Meralco Testing Lab.

The refrigerator also enables faster cooling allowing you to both easily preserve food and produce ice faster so you won’t have to worry about food going bad or running out of ice. It also guarantees 7-day freshness for fruits and vegetables which keeps your leafy greens from wilting and fruits from rotting with its exclusive Microblock Technology.

Blanco Wong, Managing Director of Whirlpool Southeast Asia

Another product introduced earlier this year is the revolutionary Whirlpool Stainwash Ultra washing machine. Equipped with the 6th Sense Ultra Clean Technology that uses 60° Hot Wash through its built-in heater, it can easily remove any kind of stain. It also has an Anti-Allergy and Anti-Bacterial Wash feature that kills 99.9% of germs and allergens so you’re protected from any virus or diseases.

“With our commitment to quality, Whirlpool will be focusing on making more innovative products and services that would definitely benefit our consumers. New features will definitely be a target for the upcoming products that will truly make family life more convenient and enjoyable,” said Blanco Wong, managing director of Whirlpool Southeast Asia, during the festivities. “I’m proud and happy to say that in our 25 years of being partners with Exatech, Whirlpool has consistently garnered consumer confidence and secured its reputation for quality, durability and dependability here in the Philippines.” ADVT

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TAGS: Exatech, Whirlpool, Whirlpool Stainwash Ultra washing machine
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