Pornhub 2017 data: Filipinos spend most time per visit, top trending search is ‘porn for women’

Image: INQUIRER.net stock photo

The world’s biggest porn site, Pornhub, released its annual review based on data culled by its research and analysis team Pornhub Insights.

The 2017 data showed that the site received 28.5 billion visitors. This number translates to 81 million people a day, which is approximately the population of Iran.

Eighty percent of visitors come from 20 countries, one of which is the Philippines at No. 13.

Top 20 countries by traffic. Image: Pornhub Insights

By far, most traffic came from the US, trailed by the UK and India. But in terms of time spent on the site per visit, the Philippines led at an average of 13 minutes and 28 seconds, followed by South Africa and the US.

Image: Pornhub Insights

Women constituted 26 percent of visitors in 2017. Of this, Filipino women led worldwide, with an increase of 32 percent from the previous year. They are still outnumbered by male Filipinos: 64 percent of Filipino visitors were men and 36 percent women.

Image: Pornhub Insights

On average, the Filipino Pornhub visitor is 32 years old. Most Filipino visitors are relatively young, with 38 percent at 25 to 34 years old, followed by 35 percent who are 18 to 24 years old.

Filipinos love their smartphones and porn, and it shows in the statistics. More Filipinos watched porn from their phone, from 69 percent in 2016 to 77 percent in 2017.

There is some local and Asian flavor in the type of porn Filipinos search: the most searched term was Pinay, followed by Hentai (anime pornography), then Pinoy.

Image: Pornhub Insights

Show biz is still on Filipinos’ minds in porn, with celebrity sex videos making it to the top 10.

Japanese former adult star Maria Ozawa topped Filipinos’ pornstar searches. Incidentally, Ozawa is dating Filipino chef Jose Sarasola. Actress Kim Domingo also made it to the top five searches.

Women want porn

In 2017, women made themselves heard online—and that extended even to porn sites. The top trending search was “porn for women,” an increase of over 1,400 percent from the previous year.

The most viewed category was Lesbian, with women watching it 197 percent more than men. Threesome was the second most viewed, followed by Big Dick.

Image: Pornhub Insights

For men, the most viewed were Japanese, Ebony and MILF.

The category Pussy licking was viewed 393 percent more by women than men. Other categories that women preferred more were Popular with Women, Double Penetration and Gangbang.

Dr. Laurie Betito, Pornhub Sexual Wellness Center director, said, “2017 seems to have been the year where women have come forward to express their desires more openly. From the ‘Me too’ movement to prominent females the likes of Hillary Clinton and Nikki Haley on the world stage, women are feeling more empowered and they have found their voice. This is a sign of things to come.”

What searches say

Some 24.7 billion searches were made on the site, which translates to about 800 searches per second. According to the Insights team, it is the same number of burgers McDonald’s sells per second.

Pop culture also made it into searches such as the animated series “Rick and Morty,” fidget spinner and Autonomous Sensory Meridian Response (ASMR) in fourth. ASMR videos trigger tingling sensations.

Image: Pornhub Insights

Among celebrities, reality star Kim Kardashian was the most searched (22.7 million) followed by singer Selena Gomez (10.4 million) and YouTuber Lena the Plug (9.9 million)

Superhero characters also made its way into viewers’ fantasies, topped by Harley Quinn (8.3 million), followed by Wonder Woman (6.2 million) and then Batman (3.2 million).

Sixty-eight years or 595,482 hours worth of porn was uploaded to Pornhub in 2017.

A total of 3,732 petabytes transferred to the site, which is 118GB per second. For perspective, “that is enough data to fill the storage of all of the world’s iPhones currently in use,” states Pornhub Insights. /ra

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