Asus PH rolls out the red carpet for the Zenfone Max Plus | Inquirer Technology

Asus PH rolls out the red carpet for the Zenfone Max Plus

ZenFone Max Plus – ASUS’ first 18:9 Full View FHD+ Display Smartphone with a whopping battery life – finally makes its grand entrance into the market
12:00 PM January 24, 2018

After much teasing and speculation, ASUS Philippines could not have started the new year any better and bigger than with the arrival of the highly-anticipated ASUS ZenFone Max Plus. Aptly called the “Battery King”, the latest addition to the heralded ZenFone Max series of smartphones packs a whopping 4,130 mAh battery life and becomes the first official smartphone of the company that has an 18:9 full view FHD+ display – ultimately making it perfect for those who want uncompromised performance with long-lasting battery life.

“This is the beginning of all beginnings, and our excitement is at an all-time high with the opportunity to start the year anew with a launch as big as this,” ASUS Philippines Country Manager for Systems Group, George Su, shares. “We thank everyone who has supported us in the past years, and now, we invite you all once again for another round of game-changing innovation in the mobile industry with our latest offering, the ZenFone Max Plus!”, adds Mr. Su. 


With its expanded viewing area, compact size, dual rear cameras, convenient face- and fingerprint-recognition security, and a high-capacity 4,130mAh battery — the signature of the ZenFone Max Series — the ASUS ZenFone Max Plus offers a class-leading combination of features designed to encompass all life’s adventures. ZenFone Max Plus has the stamina to go the distance, and lets photo-lovers see the bigger picture with a wider range of creative options — all in a stylish metal design that’s ergonomic and comfortable to hold.

MAXimum Display

The up to Full HD+ 5.7-inch full-view display in ZenFone Max Plus has an ultrawide 18:9 aspect ratio and ultrathin bezels that give it an 80% screen-to-body ratio. This allowed engineers to craft an amazingly compact and ergonomic body that’s no larger than most standard 5.2-inch smartphones.

The greatly expanded viewing area makes viewing photos and watching widescreen videos incredibly immersive, and when browsing the web there’s less need for scrolling. Multitasking is also easier, as two apps fit comfortably side-by-side on the screen.

The slim and elegant size, premium metal finish and 2.5D-curved front edges of ZenFone Max Plus make it exceptionally comfortable to hold, with significantly less bulk than a standard 5.7-inch phone. It’s available in three gorgeous colors to match the user’s style: Deepsea Black, Sunlight Gold, and Azure Silver.

MAXimum Photos

With ZenFone Max Plus, photo lovers can enjoy unrivalled creative possibilities. In addition to the front f/2.0 selfie camera, ZenFone Max Plus features an advanced dual rear-camera system designed to take mobile photography to new heights. Its 16MP PixelMaster main camera is equipped with a wide, f/2.0 aperture lens to capture clearer photos, and a phase-detection autofocus (PDAF) system that can accurately focus on the subject in just 0.03 seconds even if the subject is moving.

The secondary 120° wide-angle camera has a 200%-wider field of view than standard smartphone cameras, allowing more scenery or people to fit in the frame for dramatic landscape shots, better group photos, and a more convenient photography experience in confined indoor spaces.

MAXimum Stamina

The hallmark of the ZenFone Max Series is the huge battery capacity, designed for serious travellers and those who need maximum battery endurance. ZenFone Max Plus has a high-capacity, high-density 4,130mAh battery that not only gives it incredible staying power, but also contributes to its unbelievably compact dimensions.

ZenFone Max Plus offers users up to 26 hours on standby, 26 hours of 3G talk time, up to 21 hours of web browsing on Wi-Fi, or up to 13 hours of video playback. Its massive capacity also allows it to be used as a handy power bank to charge other devices.

The battery system in ZenFone Max Plus features ASUS PowerMaster, a suite of intelligent power-management technologies that work in concert to optimize battery life, ensure safety and long-term performance, provide reverse-charging capability, and more. Twelve safety checkpoints — including temperature monitoring and overvoltage protection — combined with automatic maintenance settings keep ZenFone Max Plus’ battery running optimally, providing a 2X-longer average lifespan compared to other smartphone batteries.

MAXimum Security

ZenFone Max Plus is the first ZenFone — and one of the very few phones in its class — to feature Face Unlock, which gives users a quick, secure and convenient alternative to the rear fingerprint sensor for unlocking the phone when wearing gloves or in inclement weather conditions.

Official Specification:


Next in line to the lovely Bea Alonzo – ZenFone’s Brand Ambassador for ZenFone 4 and the ZenFone 4 Selfie Series – celebrated Filipino TV and movie actor, Gerald Anderson, joins the ASUS family as the newest face of the ZenFone Max Plus. Hailed as the Action Drama Prince, Anderson caught wind of the ZenFone Max Plus and immediately thought it fitting to his active, busy but all-around lifestyle.

“I’m very excited and happy to be part of this amazing brand and to be the exact embodiment of a smartphone that fits not only my lifestyle but everyone else’s,” the actor claimed. “I hope to give this opportunity my all and hope for everyone’s support as well.”


People can enjoy the all-in-one greatness of the ZenFone Max Plus for just PHP 11,995.00! While only on-site buyers on the day of the launch were given chances to limited edition ZenFone Max Plus jackets and Zenny Dolls, overall buyers of the ZenFone Max Plus beginning January 14, 2018, will still be gifted limited edition JBL Bluetooth Headset alongside a patented clear case and OTG cable until supplies last.

Check out the list* below to know where to get this very special phone:

* List for first 1,000 units, official list to be disclose in the coming days

January 2018 will inevitably be more exciting as ASUS Philippines will be bringing 6 stores and 2 lounges closer to ZenFone fans and supports, making it a total of 18 ZenFone Concept Stores and ZenFone E-Lounges nationwide!

Check out the list below to know where the new shops will pop-up, and where else you can go to get your daily ZenFone needs:

The ZenFone Max Plus is also available on Home Credit for 6 months on 0% interest.

For even more information on the ZenFone Max Plus, tune in to ASUS Philippines’ Official Facebook Page and ASUS ZenTalk ForumADVT

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