Samsung designs vertical Sero TV for phone-obsessed millennials

Image: Samsung via AFP Relaxnews

Samsung announced a 43-inch vertically-oriented TV targeted at millennials who want to view their mobile content on a big screen.

To appeal to the millennial generation, which spends a great deal of their time on vertically-oriented smart devices, Samsung has developed a television more compatible with mobile content than traditional landscape TVs: the Sero.

In a sense, this television has been designed to function as a gigantic, Bixby-equipped, 43-inch smartphone that can easily connect with your actual smartphone via near-field communication. Plus, just like your phone can adapt to horizontal content by rotating the device sideways, the Sero can turn 90-degrees to become a more traditional, landscape-oriented television.

In terms of sound, the TV sports a 4.1-channel, 60-watt speaker through which owners can listen to music stored on their mobile devices or streamed through services like Samsung Music.

When not in use, the Sero doubles as a digital frame displaying photos, images, or clocks.

The Sero vertical television will launch next month in Korea for the non-millennial-friendly price of about $16,300 (over P840,000). JB

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