Snapchat filter marks inauguration of Joe Biden

Image: Snapchat via AFP Relaxnews

Joe Biden’s team has shown its social network savvy frequently during the presidential campaign. And inauguration day was no exception for involving fans virtually. In collaboration with the team of the 46th President of the United States, Snapchat launched a new filter.

Using augmented reality, users of the application were able to pretend to be on the edge of the Capitol, using the front camera as confetti falls from the sky.

According to The Verge, by using the back camera on their phone, users will be able to discover Joe Biden on a giant screen addressing them directly: “Hey Snapchat!!! It’s me, Joe. Welcome to inauguration” in front of a crowd of selfies of the Democrat’s supporters.

On the official Joe Biden Inauguration website, the team of the new President of the United States unveiled the partnership with Snapchat: “Send us a selfie and you could be part of a surprise Augmented Reality (AR) experience for the inauguration!”

“This year’s inauguration has allowed us to create new, innovative, and creative tools for Americans across the country to participate in inaugural traditions and ceremonies while staying home to keep everyone safe,” said Christian Tom, digital director of the presidential inauguration committee.

Due to the health crisis and the Capitol riots, the public was not allowed to physically attend the Joe Biden and Kamala Harris oaths.

Joe Biden’s team has already turned to innovative ways to appeal to a young electorate, notably through the video game “Animal Crossing: New Horizons” on Nintendo Switch. JB

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You can play the famous NY Times Augmented Reality crossword puzzle on Instagram