PMA opens nominations for 43rd Agora Awards

MANILA, PHILIPPINES – The Philippine Marketing Association (PMA) opens nominations for the 43rd Agora Awards to highlight national marketing excellence.

The Awards honor individuals and organizations that have pushed the boundaries of creativity, innovation, and leadership with their groundbreaking strategies.

READ: The 2024 Agora Youth Awards empower next-gen Filipino marketers

This year’s theme is “SMILE – Stellar Marketing Innovators: Legacy of Excellence,” which highlights creativity, innovation, and sustainable practices.

Alpha Gracias C. Allanigui, the Overall Chairperson of the Agora Awards, stated: 

“The awards also celebrate entrepreneurship at every scale, inspiring future generations of business leaders and fostering a thriving entrepreneurial ecosystem.”

“Winning an Agora Award is a testament to a nominee’s commitment to marketing excellence and innovation…”

“…serving as a symbol of leadership and an inspiration to the next generation of marketing professionals.”

In celebration of PMA’s 70th anniversary, the 2024 Agora Awards will have new sustainability categories. These include “Outstanding Achievement in Social Enterprise and Marketing Campaign.”

Nominees will undergo a rigorous selection process by a panel of Agora Awardees. Also, they will base their judgments on marketing strategies, evidence-based results, and community impact.

A distinguished tabulator partner will ensure transparency and fairness throughout the process.

Past winners have the opportunity to earn their place in the Agora Hall of Fame. It’s a distinction for those who have won the same award three times.

Eligible recipients from 2015 and earlier may earn the Marketing Company of the Year Award. 

Those who earned recognition for Marketing Management in 2018 and earlier may vie for Hall of Fame Induction. Also, a Triple Agora Award will be presented to companies excelling in three different categories.

“Entrepreneurs should vie for the Agora Awards as a powerful platform to showcase their innovative spirit, share their journey of resilience, and inspire others,” Allanigui stated.

Nominations are open until December 6, 2024.