Quantcast
Latest Stories

New Yahoo logo debuts



AP FILE PHOTO

SAN FRANCISCO – Yahoo late Wednesday updated its logo with slimmer letters but kept the trademark purple color and exclamation point.

“We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products,” Yahoo chief marketing officer Kathy Savitt said in a Tumblr blog post.

The updated logo comes as the Internet pioneer continues a quest to re-invent itself after being eclipsed by Google in the world of online search.

The faded Internet star’s new symbol has been redesigned to better reflect what the company aims to be under chief executive Marissa Mayer, according to Savitt.

She said that Yahoo will also be keeping its “famous yodel.”

Since former Google executive Mayer became boss at Yahoo early last year, the California company has snapped up more than 20 startups including the billion-dollar buy of blog platform Tumblr.

Mayer’s plan for reviving Yahoo’s fortunes includes making priorities of mobile devices, video, personalized digital content, and elevating the company’s popularity outside the United States.

“While the company is rapidly evolving, our logo – the essence of our brand – should too,” Savitt said.

To build excitement about the change of the well-known purple logo, Yahoo will tease US visitors with variations on the theme daily leading up to the unveiling.


Follow us on Facebook Follow on Twitter Follow on Twitter




Recent Stories:

Malaysia quarantines 64 villagers over MERS virus 2 hours elapsed Nadal passes clay landmark with 300th victory 2 hours elapsed Wawrinka waltzes through with Monte Carlo walkover 3 hours elapsed Total says makes ‘very promising’ oil find off Ivory Coast 3 hours elapsed Nebraska toddler gets stuck inside claw machine 4 hours elapsed DFA: 2 Filipinos survive Korean ferry disaster 4 hours elapsed PH asks airline passengers to check for MERS 4 hours elapsed ‘Chinese Twitter’ firm Weibo to go public in US 5 hours elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: logo , redesign , Search Engine , Yahoo

  • WeAry_Bat

    In local news, the Philippines Senate and House of Representatives have agreed to a single seal system for both houses after discovering each other to be the same fellows after the same funds:

    Senate of the Philippines and House of Representatives, Joint Official Seal: ₱ork



Copyright © 2014,
.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement Advertisement
  1. Did Deniece Cornejo lambast Vhong Navarro on social media?
  2. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  3. DOF: Tagaytay, QC best at handling funds
  4. Tech company: Change passwords or suffer ‘Heartbleed’
  5. Smart phone apps and sites perfect for the Holy Week
  6. Mommy Dionisia Pacquiao scores, takes over social media
  7. Philippines may watch ‘blood moon’ online
  8. Another reason to quit social media this Holy Week: your safety
  9. Heartbleed bug and what you need to know
  10. Memes flourish after Pacquiao victory
  1. Did Deniece Cornejo lambast Vhong Navarro on social media?
  2. Mommy Dionisia Pacquiao scores, takes over social media
  3. Nude and so dangerous
  4. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  5. Memes flourish after Pacquiao victory
  6. Netizens react to Pacquiao’s victory over Bradley
  7. IT technician found guilty of defrauding firm of P130,000
  8. Philippines may watch ‘blood moon’ online
  9. Ireland’s wedding singer priest an Internet hit
  10. Samsung flagship smartphone goes on sale worldwide
  1. #RejectedBbPilipinas2014Questions flood Twitter
  2. Did Deniece Cornejo lambast Vhong Navarro on social media?
  3. Netizens fall in love with Crimea prosecutor Natalia Poklonskaya
  4. Mommy Dionisia Pacquiao scores, takes over social media
  5. Nude and so dangerous
  6. Why didn’t missing jet passengers use their cellphones?
  7. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  8. Russia tries to curb Crimean prosecutor’s Internet fame
  9. Memes flourish after Pacquiao victory
  10. Netizens thank Capa for Lee arrest

News

  • Nebraska toddler gets stuck inside claw machine
  • Philippine eagle rescued by Army turned over to DENR
  • Gunmen attack Iraq military base, kill 10 soldiers
  • South Korea president shouted down by distraught parents
  • Classmates celebrating 60th birthday among missing in ferry sinking
  • Sports

  • Nadal passes clay landmark with 300th victory
  • Wawrinka waltzes through with Monte Carlo walkover
  • Power Pinays smash India in Asian Women’s Club volleyball opener
  • PH youth boxers off to stumbling start in AIBA World tilt
  • Durant has 42, Thunder beat Pistons 112-111
  • Lifestyle

  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  • Moist, extra-tender blueberry muffins
  • Entertainment

  • Jones, Godard, Cronenberg in competition at Cannes
  • Will Arnett files for divorce from Amy Poehler
  • American rapper cuts own penis, jumps off building
  • Jay Z to bring Made in America music fest to LA
  • Why Lucky has not bought an engagement ring for Angel
  • Business

  • Total says makes ‘very promising’ oil find off Ivory Coast
  • ‘Chinese Twitter’ firm Weibo to go public in US
  • World stocks subdued, Nikkei flat on profit taking
  • Asia stocks fail to match Wall Street gains
  • Fired Yahoo exec gets $58M for 15 months of work
  • Technology

  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Filipinos #PrayForSouthKorea
  • Taylor Swift tries video blogging, crashes into fan’s bridal shower
  • DOF: Tagaytay, QC best at handling funds
  • Smart phone apps and sites perfect for the Holy Week
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • Malaysia quarantines 64 villagers over MERS virus
  • DFA: 2 Filipinos survive Korean ferry disaster
  • PH asks airline passengers to check for MERS
  • Syria most dangerous country for journalists, PH 3rd—watchdog
  • Japan says visa-free entry still a plan
  • Advertisement
    Marketplace