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Instagram users can now shop through ‘Stories’

/ 07:43 PM June 13, 2018

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Aside from browsing one’s Instagram feed to shop, IG users can now do so by viewing the Stories feature.

The photo-sharing site said this will be possible when users tap on a sticker with a shopping bag icon. This was revealed in a new blog post by Instagram last Tuesday, June 12.

“Shoppers on Instagram are savvy,” the blog post read, adding that they use Instagram “looking for the latest trends and styles.”

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Image: Screengrab from www.instagram-press.com

Instagram also cited a survey where 300 million users are active every day on Stories. One reason is to stay in-the-know of what products they like. The survey was conducted by Facebook, which owns Instagram. JB

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TAGS: blog post, Facebook, Instagram, Instagram Stories, Shopping
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