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Measure the numbers well

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“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway,” writes Geoffrey Moore, noted American organizational theorist, management and consultant.

Posted: October 10th, 2014 in Infotech,Latest Technology Stories | Read More »

Building your online community

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Around 15 years ago, online customer engagement means making the customer sign a feedback form or join a topical conversation in online forums.

Posted: October 8th, 2014 in Latest Technology Stories,Social Media | Read More »

Mobile Marketing Academy reopens for 2014

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The Mobile Marketing Academy, the online learning program initiated by Mobext and the International Institute of Digital Marketing (IIDM), in partnership with the Philippine Association of National Advertisers (PANA), is now accepting new enrolees for its 2014 run. Featuring new speakers, updated learning modules, and additional case studies, the Academy will begin classes this June.

Posted: May 8th, 2014 in Latest Technology Stories | Read More »

IIDM launches ‘Digital Creatives Workshop’

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How do you design the most viral digital campaign? What are the channels and technologies you can use online and through mobile devices?

Posted: April 7th, 2014 in Headlines,Latest Technology Stories | Read More »

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News

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  • ‘Military intelligence is an oxymoron’
  • Did you know: Health Education Week
  • Case of 11-year-old ‘pan de sal’ vendor still a robbery–police
  • Father killed while breaking up son’s fight with neighbors
  • Sports

  • Pacquiao scores; Donaire absorbs KO
  • Mismatch of the year
  • Ruthless Lions ambush Chiefs
  • Cobras bag Cesafi cage title
  • Donaire undone by uppercut in 3rd
  • Lifestyle

  • A ‘bromance’ to last a lifetime
  • Hospitalized children illustrate Christmas boxes for wine lovers, health buffs
  • The problem with horror movies
  • Save your skin and your eyes
  • Grand Wine Experience celebrates 14th year
  • Entertainment

  • UK critics praise Gia, other Filipinos
  • Being No. 1 is magic
  • Lav Diaz’s ‘Yolanda’ docu in Denmark
  • In the key of Mr. C
  • Spotlight on Aia de Leon
  • Business

  • Rising household debt poses risks to growth of SE Asian economies
  • Capital requirements on banks raised
  • PH economic growth in 2014 expected to fall short of target
  • Neda chief seeks increased support for small farmers
  • No BSP action on interest rates seen this week
  • Technology

  • NTC gets 60-day TRO vs enforcing text refund
  • Japanese jailed for making guns with 3D printer
  • Top 8 enterprise network infrastructure, security trends for 2015
  • Comet Siding Spring coming for 1st rousing visit in a million years
  • Facebook creates ‘Safety Check’ tool for disasters
  • Opinion

  • In his hands
  • CSW, coordination and coherence
  • Her name is Jennifer
  • Living (and dying) with Ebola
  • Recapture ignorance!
  • Global Nation

  • Aquino: Any ransom paid wasn’t from me
  • Pemberton must show up Tuesday–De Lima
  • Aquino: No need to junk VFA
  • Laude kin ready to forgive a contrite Pemberton, but say justice must be served
  • ‘Barbie’ to testify at Senate hearing on Laude case – De Lima
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