Snapchat AR Shopping Lens Lets You Try and Buy Eyewear on Amazon

You can try a new pair of glasses on Amazon. That is now possible thanks to the Snapchat AR Shopping Lens Studio. 

Open the app, select shades you like, and point the front camera at your face. Then, the screen will show the eyeglasses as if you were wearing them.

Find one you like, and the new feature will lead you to its Amazon product page. Next, you could Add to Cart and checkout.

How to use the Snapchat AR Shopping Lens feature

Photo Credit: adage.com

You can try the new feature by opening the Snapchat app. Select the public profile @amazonfashion to see the latest pairs of eyeglasses.

It features options from well-known brands like Oakley and Ray-Bans. Each one will have an Amazon Fashion link redirecting you to their corresponding pages.

The best part is that the Snapchat AR Shopping Lens feature is not only for consumers. Businesses can also use it for selling products.

You may download it for free at ar.snap.com/shopping. Then, you can scan your products into 3D models for the software. 

It also works on existing product images, so you do not have to work from scratch. The program will help you set proportions so they will not look distorted.

The Snapchat AR Shopping Lens simulates real-world physics and ray tracing to create photorealistic renderings.

In other words, it ensures your products look the best they can in augmented reality (AR). Also, the Face and Body tracking features ensure that the 3D models look like someone is wearing them. 

You may control how the 3D models interact with solid objects. For example, you could adjust how your rendered products would look if shown over a table.

You could also create a free Snap Business account to upload your Product catalog. As a result, the Snapchat AR Shopping Lens can help your business.

Conclusion

The Snapchat AR Shopping Lens feature lets users try eyewear during online shopping. Admittedly, the 3D models may look janky at times.

Nevertheless, more companies are using augmented reality to sell their products. For example, the Ikea app lets customers see how products look at home via an app.

Soon, AR tech will become a standard for businesses, especially as they undergo digital transformation. Inquirer Tech can help you keep up by providing the latest news and tips.