Denmark Launched AI Tourism Video | Inquirer Technology

The Mona Lisa Asks You To Visit Denmark In AI Tourism Video

09:26 AM March 08, 2023

Famous works of art like “The Mona Lisa,” “The Girl With The Pearl Earring,” and one of Vincent Van Gogh’s self-portraits tells everyone to visit Denmark.

VisitDenmark, the country’s tourism organization, launched an AI tourism video making these iconic artworks speak.

Specifically, the famous Leonardo da Vinci painting asks potential tourists, “Don’t come see me. Go to Denmark as a substitute.”

How did VisitDenmark create the AI tourism video?


Yelena Gaufman, a technique associate at the London-based art company Fold7, admitted, “Denmark is probably not a bucket listing vacation post.”

“The wonders there aren’t huge and dramatic. However, they’re small and plentiful.”

VisitDenmark conducted a survey in Sweden, Germany, and the United Kingdom to check what tourists think about Denmark. 

Its research found more than half of respondents said overcrowded vacationer websites and landmarks have been disappointing. 


Thus, the tourism group targeted a different type of tourist. Gaufman said, “We noticed this as an enormous alternative to draw a special form of traveler, the anti-tourist, the Explorist.”

Eventually, VisitDenmark thought of an AI tourism video as the solution. Louis Pilmark, artistic director at the Danish commercial firm Brandhouse/Subsero, explained:


“Having iconic sights from common vacationer locations activate themselves is an efficient technique to spotlight the absurdity of doing and seeing the identical issues as everybody else.”

“Who higher to elucidate it than the work and statues that see tens of millions of vacationers yearly.”

In other words, the video featured the artworks because they are common tourist attractions. Then, it used AI to make them talk about the hassle of waiting in long lines to see them.

More importantly, they asked people to explore Denmark’s other locations instead, emphasizing that travel is about “the adventure.”

The best part is that artificial intelligence made it surprisingly easy to make the clip. Kathrine LInd Gustavussen, VisitDenmark’s senior PR, said:

”The scripts are 100% generated by AI. We solely eliminated components and bits that have been too lengthy or just not true.”

“We’re excited to be on the forefront of the tourism trade, utilizing cutting-edge know-how to carry our artistic visions and messages to life.” 


Denmark released a video where its famous artworks ask viewers to visit the country’s scenic destinations. Nowadays, other countries are using technology to promote tourism. 

For example, Japan launched a metaverse tourism campaign in 2021 encouraging tourists to visit the country’s lesser-known destinations.

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TOPICS: AI, Denmark, Tourism, Trending
TAGS: AI, Denmark, Tourism, Trending

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