Meta Threads app to release this week | Inquirer Technology

Meta will release Twitter rival ‘Threads’ this week

09:17 AM July 05, 2023

The social media battle heats up as Meta announced it will release an app to rival Twitter called “Threads.” It is on the Apple Play Store, where its page says, “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.”

Visit the download page to see if it is available for preorder. However, there seems to be no button or option to book one. Is the page having problems or a glitch? No, you must enter a “cheat code” to try this upcoming social media app!

This article will discuss how you can download the Meta Threads app a day before its release date. Then, I will elaborate on why the social media firm created it and how others reacted.


How to download the Meta Threads app


The mobile program’s release date is July 6, 2023. The Apple App Store says it’s ready for preorder, but how do you book it? CBS News says you need a “cheat code”:

  1. Open your Instagram account or create a new one.
  2. Next, enter the words “Thread” or “Threads” in the search box.
  3. A red Admit One ticket should appear on your screen and move to your search bar. Click it to enter another website.
  4. It has a QR code and a countdown timer, which ends on July 6, 2023, at 10 AM ET. Scan the former with your phone’s camera.
  5. The link will take you to the Threads download page. Follow the on-screen instructions to get the mobile app.

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How will Threads work?

This is the Meta Threads layout.

Photo Credit:

One look at the Threads app page, and you’ll realize Meta designed it as a direct competitor to Twitter. The term “thread” describes a series of interconnected posts, according to iTV.

Like tweets, Threads contain short texts from various users; others could comment, share, and react to these posts. Also, it has a heart symbol to mark posts as your “favorite.”

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Twitter users would feel at home due to the similar layout. However, Meta geared it towards Instagram fans as it allows them to import contacts to this new app.


The app page says, “You can follow and connect directly with your favorite creators and others who love the same things or build a loyal following of your own to share your ideas, opinions, and creativity with the world.” Meta hasn’t shared more details about the app at the time of writing.

How did people react to the Meta Threads app?

This is the Meta Threads icon.

Photo Credit:

The New York Times says Twitter’s ongoing problems gave Mark Zuckerberg a chance to release the Threads app. Here’s what a Meta employee said about the upcoming app and its competitor:

“Twitter is in crisis, and Meta needs its mojo back. LET’S GO FOR THEIR BREAD AND BUTTER.” Believe it or not, that could be why we might witness an Elon Musk vs. Mark Zuckerberg match in the Roman Colosseum!

The two social media giants have been taking online jabs at each other since last month. On June 21, the SpaceX CEO reacted to the upcoming Meta app:

“I’m sure Earth can’t wait to be exclusively under Zuck’s thumb with no other options. At least it will be ‘sane.’ [I] Was worried there for a moment.”

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People outside their companies have also shared their two cents about the new mobile software. For example, Drew Benvie, CEO of social media consultancy Battenhall, said Threads would become a formidable threat to Musk’s Twitter.

According to Reuters, he said, “Threads is going to pose a huge threat to Twitter because it’s coming from the Meta and Instagram family of apps.”

“Instagram has two billion users compared to around 250 million of Twitter, so it’s about ten times bigger already. If only one-in-ten Instagram users try using Threads, it will overtake Twitter in the blink of an eye.”


Meta will release a new social media app called Threads on July 6, 2023. Check out the tips above to download and install the program as soon as it launches.

The company has not shared more details about its upcoming release at the time of writing. However, its screenshots and description suggest it will function like Twitter.

The latter’s users have been experiencing stricter guidelines and more frequent problems, which may convince them to try Meta’s alternative. Check out more digital tips and trends at Inquirer Tech.

Frequently asked questions about the Meta Threads app

Can you use Threads with Instagram?

According to CBS News, the upcoming Meta app will let you keep your Instagram username. You may download and install it through that other social media app, so it lets you use your IG account. Moreover, you may import your Instagram contracts to the new app to invite and chill with your friends there.

What does “thread” mean?

“Threads” refer to related online posts like those on Reddit and Twitter. Once Meta launches its new app, the word will also mean a new social media app. Based on its layout and other sources, it would likely function like Twitter. However, Meta hasn’t shared more details at the time of writing.

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What is Threads’ biggest competitor?

Meta designed its upcoming mobile program to rival Twitter, its greatest competitor. However, many Twitter users have been unhappy with Elon Musk’s takeover due to his restrictions. For example, he recently imposed a paywall for reading tweets. Unverified and newly verified accounts may only read hundreds of tweets, but Twitter Blue users can access thousands.

TOPICS: evergreen, how-to, interesting topics, Meta, Trending
TAGS: evergreen, how-to, interesting topics, Meta, Trending

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