5 standout booths at IFA 2026

IFA 2026 is a behemoth of an event spanning over 190,000 square metres with 2,000 exhibitors from 51 different countries. Even the lengthy five days isn’t enough to see everything IFA 2026 has to offer.

15,000 steps later I saw much of what was on display at the Messe Berlin from AI cat feeders to adorable robot pets and in no particular order here are some of my favorite booths at IFA 2026.

TCL

TCL took a different approach by turning its booth into something closer to a house than a conventional electronics exhibition.

The company’s Inspiration Habitat brought together televisions, mobile devices, air conditioners, washing machines and other connected-home technology. Its upgraded NXTHOME concept was built around “Seasonal Resonance,” with colors, moods and patterns changing throughout the space and extending across displays, appliances, interiors and furnishings.

From AI washing machines to the latest in cutting edge display technology, there was a lot to be amazed at with TCL.

TCL also leaned into the fact that Berlin was hosting the FIBA Women’s Basketball World Cup during IFA week. The Inspiration Habitat included a dedicated fan zone and interactive basketball experiences, giving visitors something to actually participate in rather than another product demonstration.

TCL’s television technology was another reason to spend time at the booth. The company was showcasing its latest advances in large-screen displays alongside its Mini LED technology, pushing brightness, contrast and picture quality while continuing to make much larger televisions practical for the home. The TV displays also fit into TCL’s broader Inspiration Habitat concept, where the screens were presented alongside its other connected-home products rather than as isolated pieces of hardware.

The result was a booth that covered a lot of TCL’s business without feeling like five separate showrooms squeezed together. The products were there, but the environment was doing just as much of the work.

Xiaomi

Xiaomi made its IFA debut this year with a 3,300-square-meter exhibition space, bringing together more than 380 products across its ecosystem. That alone makes the booth difficult to ignore in all its grandeur.

The company was showing how its phones, smart home products and other devices can work together through HyperOS and AI. It also had a humanoid robot walking around the exhibition space, which naturally became one of those things people stopped to photograph. Android Central included Xiaomi’s entire exhibition among the coolest things it saw at IFA, specifically pointing to the size of the space, the connected ecosystem and the robot.

Xiaomi also brought the Xiaomi 18 Fold to the show, giving its first IFA appearance a major mobile highlight alongside everything else happening around the booth.

For sheer scale and the number of things competing for your attention, Xiaomi was hard to beat.

Anker

Anker’s IFA had a huge show space where it announced that it was consolidating its global brands.

The company brought its charging products, Anker SOLIX energy business, Anker eufy smart home products, Anker soundcore audio and video products, and Anker eufyMake creative tools together under the Anker name. In other words, the booth was not simply about chargers anymore. It was an attempt to show how wide the company has become since it started in 2011.

The physical exhibition covered everything from charging and audio to cleaning and home security, with guided booth tours built around that wider portfolio.

Anker also added more interactive elements around the show. Its IFA program included a Maker Experience, product demonstrations and a charging station, while an Anker collaboration with IFA’s merch program gave visitors a chance to win limited IFA x Anker shirts through a raffle. Goers could also grab free keychains and coasters that were printed on the spot just for interacting with the booth and its staff.

What makes Anker worth visiting is the sheer variety. You can start at a charging product and end up looking at a robot vacuum, security system, projector or audio product without ever leaving the same brand ecosystem.

Hisense

Hisense showed what it describes as the world’s first 3D MicroLED TV, using MicroLED’s brightness to address one of the biggest problems with active-shutter 3D displays. The display can reach a claimed peak brightness of 10,000 nits.

Active-shutter glasses reduce the amount of light reaching your eyes, which can make 3D televisions look noticeably darker. Hisense is using the brightness potential of MicroLED to compensate for that loss.

The display runs at native 4K resolution and Hisense says its processing can also convert 2D content into 3D in real time.

Hisense also leaned heavily into football at IFA, tying its exhibition to its partnership with UEFA. The booth featured a dedicated football experience built around the sport, giving visitors an interactive break from the usual TV demonstrations and connecting the brand’s display technology with the football content it wants people to watch on those screens. There was even a virtual penalty shootout where goers could grabe themselves some Hisense freebies.

Samsung

Samsung gets the final spot because it did something that very few technology booths attempt at a trade show: it turned the product demonstration into a game.

The company’s presence at IFA included the Samsung Creator Hub at the Palais, where it was the headline sponsor. The space included content-creation facilities, studios and other areas aimed at creators, but the most interesting part for visitors was the Euljiro Back Alley escape room.

The escape room had four interactive challenges and used connected Samsung technology as part of the experience. IFA listed it among its must-see highlights, with visitors taking on the challenges before 4 p.m. during the show.

Samsung’s approach was clearly aimed at making people interact with its technology instead of simply listening to someone explain it.

That makes a difference at IFA. After walking through enough booths where someone points at a television and tells you about its AI features, being given an actual challenge to complete is a welcome change.

Samsung also used the Creator Hub as a place for content production, with streaming and creator spaces forming part of the wider installation.

Acer

The company hosted a media preview area where it packed several of its biggest IFA 2026 announcements into one space at their next@acer reveal, including its new gaming handhelds particularly exciting is the Dual Play Mini which will come with a built-in keyboard, laptops, and the Predator X27U F5 gaming monitor with a 1,000Hz refresh rate.

The future is definitely closer than you think with all IFA 2026 had to show and we can’t wait to get our hands on some of these products for ourselves.