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Top Traits of Digital Marketers

/ 10:05 AM April 24, 2014

MANILA, Philippines – According to Datran Media’s Annual Marketing & Media Survey, which reaches out to more than 5,000 marketing executives from Fortune 500 brands, top publishers, and leading advertising and media agencies, the companies’ digital marketing budget allocations are bound to increase in the following years—and with these are staff requirements.

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Whether you are transitioning from traditional marketing or graduating from marketing school to the exciting landscape of digital marketing, remember these top digital marketer’s traits companies will look for.

1. You should have hands-on experience. Whether from a previous marketing job or an insightful internship, any hands-on experience with campaign creation, analytics, or optimization can be extremely beneficial to aspiring digital marketers, says Traci Kuiphoff, online marketing manager at BareNecessities.com.

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2. You should know classic marketing principles, and how to combine these with digital marketing techniques. In today’s multiple-screen world, consumers are toggling between desktop, laptop, tablet, smartphone, cable TV, radio, movie, podcast, online video, newspaper, magazine and many others. The key is understanding where and when they are in—and you or your brand or your company should be there too.

3. You should walk the talk. “Understanding metrics on the web is key,” Naishi Zhang, assistant marketing manager at Barnes & Noble, tells Mashable.com. “The Internet provides so many ways of analyzing user behavior, and knowing how to gather and interpret data is important for success. Read widely and learn the lingo, so when someone asks about the CTR of a banner ad or the number of page views a landing page received, you’ll be ready.”

4. You should have flexible thinking. “It’s common for dedicated professionals to believe that they understand the best path and have a strong opinion. However, that doesn’t mean that a team will always agree about the right path,” writes Careerprofiles.com. “A marketer needs to understand that they may have to work on projects and strategies they may not necessarily agree with and support this idea as if it were their own.”

Take the first step and be a top digital marketer! Visit www.imadigitalmarketer.com or call 927 0096 / 0928 506 5382.

TOPICS: Digital marketing, Marketing, The Certified Digital Marketer Program, Traditional Marketing
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