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Focus on social listening

03:14 PM October 31, 2014

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If you have a thriving Facebook or Twitter site, congratulations! Your efforts in digital marketing to promote your social media assets are working. However, the crucial question is: are you using these assets properly?

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One of the most productive activities you can do in your social media assets is social listening—which can go handy with your electronics customer relationship management (eCRM) or digital marketing programs.

“Social listening is listening to online conversations to monitor possible or actual trends in order to measure the potential impact of these chatter,” says Jason Cruz, Social Products Director at MRM/McCann, during recent lecture at the Certified Digital Marketer (CDM) Program.

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It has three major applications which any business enterprise can use. First and foremost is to discover new content ideas for marketing campaigns. Second is to build relationships with brand fans and advocates. Third is to spot online conversations early on and manage crisis.

“It’s good to spot what are people are talking about, their problems, the potential trends, and what we can publish to satisfy consumers,” says Cruz. “Social listening can also be used to build credible and authentic relationship with brand ambassadors.”

Socialmedia Today identifies eight social listening tools that you can use in your business to align with your social media strategy. Few are free, all equally effective according to your goals. These are SocialMention, SocialRest, Tweetreach, ViralHeat, DataSift, SimplyMeasured, Sysomos, and Zoomph.

“Social listening is applicable at all stages of marketing campaign,” says Cruz. “From the start of a campaign to post-event evaluation, social listening has an important role in serving both positive and negative effects of online conversation.”

Learn how to develop your social listening skills to improve brand engagement and customer relationships with The Social Media Marketing Specialist Track of the CDM Program.

Enrollment ongoing, enlist now!

Visit imadigitalmarketer.com or call 927-0096, 0928-506-5382 for more details.

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TOPICS: CDM, Certified Digital Marketer Program, Digital marketing, eCRM, electronics customer relationship management, Social Media, The Social Media Marketing Specialist Track
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