Google shows appreciation to Pinoys with #LovePhilippines campaign
Just in time for National Heroes Day, Google Philippines has launched a social media campaign to inspire its Filipino users to discover more about the country’s rich culture and heritage.
Dubbed as “#LovePhilippines,” the year-long online spectacle aims to educate Filipinos about the country’s grandest historical milestones and further fuel their love for the Philippines.
Starting August 29, Google Philippines will post content using the hashtag #LovePhilippines on all their social media channels to highlight the traditions of Filipinos.
Posts will include, but are not limited to, moments of triumph in history, interesting stories behind acclaimed Filipinos and their achievements, trivia on unique Filipino norms, and a quick tour of hidden gems in the country using different Google products like Search, Street View, YouTube, and materials from Google Cultural Institute.
The campaign kicked off on Monday with a post featuring a unique Pinoy dessert that was Jose Rizal’s favorite, “minatamis na santol.” Apart from learning something new about our national hero, viewers were also treated with a YouTube video tutorial on how to prepare the delicious treat.
Aside from promoting patriotism among Filipinos, Google is also hopeful to introduce the wonderful aspects of the Philippines and its people to non-Filipinos so they can appreciate the country’s culture more.
“We hear things said about the Philippines or the Filipinos, but there are plenty of beautiful facts about us that are easily searchable online. We want to bring out these information so that people will be inspired to show the world that the Philippines is a fast developing country with a rich history and colorful culture. Filipinos are innately inspiring, and we look forward to spreading more love for the Philippines in the days to come,” said Gail Tan, Google Philippines Head of Communications and Public Affairs said in a press release.