YouTube to discover new video, music artists through weekly features | Inquirer Technology

YouTube to discover new video, music artists through weekly features

/ 03:42 PM January 12, 2017

YouTube video discovery changes for creators

YouTube is looking to help newer creator get more fans and keep people engaged on their platform. Image INQUIRER.net Stock Photo

YouTube, in an effort to encourage creativity, will be making some changes to help new video and music artists get discovered.

The company says that they will start to highlight video makers who are “On the Rise” on the Trending Tab for the U.S. and this will be done on a weekly basis, reports Tech Crunch.

Article continues after this advertisement

Every week, YouTube is going to select two creators and two music artists that will be featured on the Trending section. The factors that would determine who gets chosen includes having at least 1,000 subscribers, subscriber growth, watchtime, and viewcount to name a few.

FEATURED STORIES

YouTube was not specific on the exact details of their metrics. This is likely an effort to dissuade creators from taking advantage of the system to boost their chances of being featured.

The company did specify on a blog post that the selection process is not entirely up to an algorithm and will also have an editorial aspect. Creators will also be notified if they are featured.

Article continues after this advertisement

Apart from the obvious benefits to creators, this change also helps YouTube in churning out new talent as the older ones wane in popularity or retire altogether. This keeps viewers watching and engaged on the platform to the benefit of YouTube as a company. Alfred Bayle

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

TOPICS: creators, Youtube
TAGS: creators, Youtube

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our newsletter!

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

© Copyright 1997-2024 INQUIRER.net | All Rights Reserved

This is an information message

We use cookies to enhance your experience. By continuing, you agree to our use of cookies. Learn more here.