YouTube now demands 10K views before creators can monetize ads

YouTube website. AP Photo

YouTube’s Partner Program has boosted the rise of social media influencers  and multiple brands through its vast video-sharing platform.

The free-flowing model encouraged users to sign up for the service, upload videos and begin making money, mostly through paid advertisements.

Some users, however, have abused its policies, creating multiple fake accounts and stealing original content from record labels and movie studios.

But now, things are up for a major shake-up, as YouTube announced a new policy that would prevent such incidents.

According to The Verge, Partner program ads will now no longer appear on videos until a channel reaches 10,000 lifetime views.

“Today, more creators are making a living on YouTube than ever before,”  VP of Product Management Ariel Bardin wrote in a blog statement.

“However, with this growth we’ve started seeing cases of abuse where great, original content is re-uploaded by others who try to earn revenue from it.”

Furthermore, the new policy will also help filter out legitimate users from those who are just simply looking for a quick buck.

“If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content,” the executive added.

“Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”

YoTube also said up-and-coming users shouldn’t feel threatened by the new policy, since the 10,000-view threshold is considered “minimal enough.”

Upon reaching the magic number of views, users will  also have access to  metrics like their account activities, community guidelines and advertiser policies.  Khristian Ibarrola /ra

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