Pottermore launches immersive digital experience for ‘Harry Potter’ fans
J.K. Rowling’s digital publishing, e-commerce, entertainment and news company Pottermore has unveiled a new “Harry Potter” experience for fans.
Announcing the initiative via Twitter Friday, Pottermore introduced the “Hogwarts Experience” — a 360-degree digital experience which lets visitors explore the famous wizarding school and its grounds, including the Quidditch pitch, Hagrid’s hut and the Forbidden Forest.
According to the company, the interactive site, which is free for all registered users of Pottermore, will work on most smartphones, tablets and computers, and also includes clickable hotspots for those who want to delve deeper into some of the attractions.
The September 1 launch date of the site — the latest in a string of digital offerings designed to advance Rowling’s Wizarding World — coincides with the first official day of school at the Hogwarts School of Witchcraft and Wizardry, which Pottermore is promoting with the hashtag #BackToHogwarts, reports Variety. JB
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