Facebook issues guidelines on its monetization system

Social networking giant Facebook has released its guidelines for content creators and publishers seeking to monetize their content on Sept. 13.

Creators and publishers seeking to apply for Facebook’s monetization system must first comply with the social media network’s community standards, as well as payment and page terms.

Facebook has prohibited publishers from accessing their monetization features if they were found to have violated the guidelines multiple times.

In a statement, Facebook’s Vice President for Global Marketing Solutions Carolyn Everson reiterated the social media company’s  commitment to creating a platform for advertisers and publishers which put a premium on brand safety and control.

“Keeping our community safe is critical to our mission, and there is absolutely no place on Facebook for hate speech or content that promotes violence or terrorism,” Everson said. “As soon as we determine that content has breached our community standards, we remove it.”

Everson admitted that the sheer scope of content that needs monitoring presented a challenge.

“With a community as large as Facebook, however, zero tolerance cannot mean zero occurrence. Every
week, our community reports millions of pieces of content to us for possibly violating our Community Standards,” she said.

Everson assured advertisers and content creators that Facebook will be adding 3,000 content reviewers to their current workforce, a move that she said will almost double their existing team.

Facebook also addressed concerns that they were “grading their own homework” when it came to counting video views hosted natively on Facebook.

“Even though the display and video ads that we deliver on Facebook and Instagram can already be measured and verified by third parties, we recognize the industry’s desire for more independent third-party validation,” Everson said.

Everson added that Facebook is in the process of adding more third-party measurement partners to the current figure of 24.

More details will be unveiled at the Digital Marketing Exposition & Conference (DMEXCO). /jpv