Music recognition app Shazam acquired by Apple | Inquirer Technology

Music recognition app Shazam acquired by Apple

/ 02:00 PM December 12, 2017 stock photo

Apple has acquired the music recognition app Shazam for around $400 million (about P20 billion).

Shazam specializes in identifying songs, movies, TV shows and commercials based on short audio clips. It’s like Google Image search, except for sound.


According to a report by The Verge, Shazam under Apple could get better integration with Siri and iOS, to improve user experience. It will also provide competition to Google’s song recognition feature on their Pixel phones.


Other than sound recognition, Shazam also has its own visual recognition technology, and an augmented reality (AR) platform which could be integrated with Face ID. With the race for more accessible AR and virtual reality offerings becoming more tight, this purchase may be Apple’s way of catching up with competitors.

Apple told The Verge, “We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.” Alfred Bayle/JB


Virtual girlfriend ‘Vivi’ aimed to help increase Chinese VR headset sales

‘Grinch bots’ may steal Christmas by snatching up prized toys

Virtual fur flies as ‘CryptoKitties’ collar blockchain

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

TOPICS: acquisition, Apple Music, Shazam
TAGS: acquisition, Apple Music, Shazam

© Copyright 1997-2024 | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.