outbrain
Close  

Over four in ten of world’s population use social media — study

/ 04:00 PM January 31, 2018

Images: PeopleImages/IStock.com via AFP Relaxnews

Our planet currently has over four billion internet users, three-quarters of whom are active on social media, according to the new Digital in 2018 report published by creative agency We Are Social and social media management platform Hootsuite.

In January 2018, there were 4.021 billion internet users across the globe, more than half (53 percent) of the world’s population. In the space of one year, internet user numbers have grown by around 250 million (+7 percent). Growth in Africa was a spectacular 20 percent.

ADVERTISEMENT

Northern Europe notched up the highest internet penetration rate, with 94 percent of the population online, just ahead of Western Europe’s 90 percent. The rate was 88 percent in North America and 74 percent in Eastern Europe. In contrast, it was only 12 percent in Central Africa.

Unsurprisingly, social networks are particularly popular with internet users, wherever they live. The number of subscribers totaled 3.196 billion, which is 42 percent of the global population. North America had the highest social media penetration rate (70 percent), ahead of Northern Europe (66 percent) and East Asia (64 percent). Here too, Central Africa had the lowest rate (6 percent). Looking at the figures in more detail, in Qatar and the United Arab Emirates an exceptionally high 99 percent of the population are active on social media, to be compared with only 0.06 percent in North Korea.

FEATURED STORIES

Facebook is by far the most popular social network in the world, with over 2.1 billion users. It’s ahead of YouTube (1.5 billion), WhatsApp and Messenger (1.3 billion each). They are followed by WeChat (980 million), QQ (843 million) and Instagram (800 million).

This report brings together data from partners such as GlobalWebIndex, GSMA Intelligence, Statista, Locowise and SimilarWeb. JB

RELATED STORIES:

Why it’s awesome to have WiFi at home!

Where to spot the super blue blood moon in PH

ADVERTISEMENT
TOPICS: Facebook, Instagram, Messenger, Social Media, WhatsApp, Youtube
Read Next
EDITORS' PICK
MOST READ
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2020 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.