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WATCH: Samsung Galaxy S9 launch video breaks into the internet ahead of sked

By: - Content Strategist / @ABayleINQ
/ 12:36 PM February 25, 2018

Samsung Galaxy S9’s reveal video broke into the internet one day ahead of the Galaxy Unpacked 2018 event which was scheduled for Feb. 25. in Barcelona, Spain.

The video uploaded on YouTube channel Slashleask on Feb. 24 banners the S9 tagline of “The Phone. Reimagined.” and goes on to explain the various features that Samsung included in its new flagship device.

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One of the highlights of the new smartphone is an upgraded version of the S8’s Samsung DeX Station, which turned the phone into a makeshift desktop computer through a special dock.

Augmented reality appears to be another selling point for the S9. The video shows how AR could be used for the work environment rather than just for playing games.

The S9, as shown, have both facial recognition and fingerprint scanning features as security measures. However, it may be worth noting that the fingerprint scanner could be seen on the back of the phone instead of being embedded in the front screen.

Finally, there’s the Enterprise Edition of the S9. The video claims it as an adaptation for the modern mobile workforce to provide better data security and reliability. Software updates could be controlled by a company’s IT administrators, which Samsung hopes would better protect its phones against cyber attacks.

All in all, the video geared the Samsung Galaxy S9 as a productivity tool meant to help modern mobile workers get more done with a single tool. The use of AR as a tool for work reminds us of how Microsoft marketed their Hololens AR headset. How people will actually use the technology in the real world remains to be seen, until the S9 hits store shelves. JB

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Galaxy S9 expected for a Feb. 25 reveal

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TAGS: Enterprise Edition, launch video, Samsung, Samsung Galaxy S9, The phone reimagined
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