Sunday, September 23, 2018
Close  
  • share this

Microsoft, Nintendo team up to poke fun at Sony

By: - Content Strategist / @ABayleINQ
/ 04:31 PM June 22, 2018

Image: YouTube/Nintendo

Microsoft and Nintendo combined their marketing efforts to poke fun at Sony in a new ad.

The 30-second ad clip for the Nintendo Switch version of “Minecraft” featured the game’s cross-playability between the Xbox One and Switch consoles. This means owners of a Switch can play together online with Xbox One owners.

ADVERTISEMENT

This marketing jab at Sony came as a result of the outcry of gamers regarding “Fortnite” during the 2018 Electronic Entertainment Expo, held on June 12-14 at the Los Angeles Convention Center. It’s also worth noting that the avatars of the two gamers featured on the ad has the same color scheme as the Xbox and Switch.

FEATURED STORIES

Image: YouTube/Nintendo

The two companies even tweeted about the same thing in a combined marketing effort between two supposedly rival companies. Nintendo had a typical marketing tweet.

Image: Twitter/@NintendoAmerica

Meanwhile, Xbox UK tweeted about Nintendo’s ad.

Image: Twitter/@xboxuk

During the event, a controversy emerged around Sony’s decision to not allow cross-play for “Fortnite” between PlayStation 4 and Switch. “Fortnite” accounts played on the Switch became inaccessible on the PS4 and vice versa. This led fans to flood Sony’s PlayStation Twitter account with comments regarding cross-playability for “Fortnite.” It did not matter what Sony tweeted about, as angry gamers would find a way to twist it into a “Fortnite” cross-play complaint. One such post came from Twitter user Snake (@TheSnipingSnake) from the United States.

Image: Twitter/@PlayStation

However Sony responds to the combined marketing attack, at the very least Fortnite fans will be happily snickering at the not-too-subtle joke of this Microsoft and Nintendo-influenced “Minecraft” ad.  /ra

RELATED STORIES:

‘Fortnite’ for Nintendo Switch downloaded 2 million times in less than 24 hours

Classic ‘Donkey Kong’ arcade game available on Nintendo Switch

ADVERTISEMENT

‘Bomberman,’ ‘Beyblade’ character designer passes away at age 58

Read Next
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Fortnite, Microsoft, Minecraft, Nintendo, Switch, Xbox One
For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2018 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.