Globe redefines home broadband market with fixed wireless strategy
Globe’s aggressive fixed wireless home broadband strategy has pushed fast broadband connectivity to a greater number of Filipino households in the past two years, with the Philippine home broadband penetration rate hitting a milestone of 27% as of first quarter of 2019.
To connect more homes and businesses to the internet, Globe has been aggressively utilizing fixed wireless solutions over airwaves to hurdle last mile challenges. Data from Kantar Philippines showed the country’s home broadband penetration rate increased to 27% in the first quarter of 2019, from 16% in the same period in 2017.
The country’s impressive improvement in home broadband penetration rate comes alongside the aggressive fixed wireless home broadband push of Globe. Globe’s fixed wireless broadband subscriber market share also hit an all-time high of 84.4% in the first quarter of 2019, from 76.9% in the same period in 2018. This was much higher than the 73.4% annual fixed wireless broadband subscriber market share recorded in 2017.
“Deploying fixed wireless solutions for homes has been a game-changer for Globe. It allowed us to provide more homes with high-speed broadband as quickly and as comprehensively as possible,” said Globe President and CEO Ernest Cu. “Our fixed wireless services have been redefining home broadband experience for Filipinos amid their growing demand for bandwidth-intensive multimedia content.”
In line with the company’s thrust to deliver fast, reliable, and affordable home internet to more Filipinos, Globe in 2017 revolutionized the home internet space by being the first in the Philippines to launch the Home Prepaid WiFi through a fixed wireless technology. Globe also introduced the most affordable WiFi connection in the Philippines through the HomeSurf15 promo.
In December 2018, Globe launched a global innovation in home internet and entertainment industry with Globe Streamwatch Xtreme Prepaid. This is the world’s first all-in-one device that functions as an Internet modem, Set Top Box for streaming videos online, and access to clear local TV channels that is reloadable.
Next arena: Globe At Home Air Fiber 5G
Globe joined leaders of the global telecommunications industry by being the first in Southeast Asia to commercially introduce 5G fixed wireless home broadband service in the Philippines. This makes use of fixed location wireless radios instead of fiber and could provide fiber-like speeds ranging from 50 Mbps to 100 Mbps.
Filipino households are set to benefit from Globe’s widespread adoption of wireless broadband. While Globe continues its fiber rollout, its 5G deployment is a quicker and more economical way to satisfy Filipinos’ fast-growing demand for data. This will help connect households that are currently not connected to fiber-like internet speeds. These initiatives form part of the company’s overall vision to bring the Philippines closer to first-world internet connectivity.
