Ford turns to gamers to co-create ‘ultimate virtual racing car’
Ford plans to collaborate with the gaming community over the next few months on Team Fordzilla P1, a project which will see them create together the “ultimate virtual racing car.”
Without basing it on an existing real-life model, Ford is working with the gaming community to create a brand-new virtual car that will eventually be used by the Fordzilla esports team.
The vehicle resulting from the project will be called “Team Fordzilla – P1.” Gamers are being invited to collaborate with the automobile manufacturer and “have a hand in creating the ultimate track machine.” Five captains from the brand’s various international esports teams are already confirmed to be contributing to the project.
During the design phase, key decisions regarding everything from the engine to the shape of the cockpit will be made by the gaming community via a series of Twitter polls.
📢We want you to help us create an epic new race car!
Polls will appear in this THREAD👇from 11th March.
Feature by feature, your votes will help shape every detail.
Ford designers are standing by, ready to bring #TeamFordzillaP1 to life.
Let’s go 🏁 pic.twitter.com/brWxOyb6vJ
— Team Fordzilla (@TeamFordzilla) March 9, 2020
This Team Fordzilla – P1 project will kick off this week and can be followed on both Fordzilla’s Twitter and Instagram profiles. RGA