THE Philippine market has not even fully migrated to LCD televisions - as a great number of Filipinos still use cathode ray tube televisions or CRT TVs - and already, here comes the next generation of televisions, courtesy of Panasonic.

Panasonic recently launched in its latest TV lineup, with the Viera full high definition 3D TVs and a complete 3D theater system taking center stage.

The Panasonic full HD 3D TV promises to deliver the exact power and realism seen in 3D cinemas to viewers? homes.

?It uses the frame sequential technology that enables full HD quality image information to reach both left and right eyes,? company officials say.

Panasonic claims this technology is better than the two other typical 3D technologies--the line-by-line and checkered sampling methods.

With frame sequential technology, separate 3D images for the left and right eyes are alternately played back at a high speed of 60 frames per second for a total of 120 frames.

But to fully enjoy the Panasonic 3D experience, special eyewear also from Panasonic should be worn.

The Panasonic full HD Plasma 3D television comes in display sizes of 50 inches and 65 inches.

It boasts of quality image with its infinite black pro feature and a dynamic contrast of 5,000,000:1 ; 600Hz sub-field drive; moving picture resolution 1080 lines; THX certified display; a 24p smooth film and resolution enhance.

Not only is high image quality ensured, the complete new TV lineup also promises high performance in terms of connectivity, eco features and design.

For one, the new lineup furthers the shift of the TV technology from ?units that people watch to TVs that people use.?

It has Viera cast with Skype, DLNA, Viera image viewer for photos and videos, the Viera link, USB terminals for wireless LAN adaptor and USB keyboard, Viera tools, game mode and PC input.

It is more environment-friendly and energy efficient with its mercury- and lead-free panel, long panel life of up to 100,000 hours and its eco mode.

Panasonic promises at least 35-percent savings in energy consumption with the new models.

The new line up is composed of 17 new TV models under the V, U, A and X for the Plasma TVs and the D, U, A, X and C series for the LCD.

Panasonic officials said they have yet to come up with the suggested retail price for the 3D television for the local market but in the United States, the 50-inch TC-P50VT20 plasma set was retailed for $2499 or $2890 for units in a package with a Blu-ray player and a pair of 3D glasses.

A Panasonic 3D TV comes with one free special eyewear. An extra one will cost P6,000 each.