The 10 Richest YouTubers Of 2023 | Inquirer Technology

The Most Successful YouTubers: A Look at the Top 10 Richest

12:01 AM May 15, 2023

More people worldwide are watching online videos from regular folks sharing their creativity. They worked hard to create interesting videos and dared to enter the online entertainment stage. Many failed, but others succeeded, eventually emerging as YouTube millionaires. As a result, they enjoy the online spotlight and overwhelming wealth.

Examine their lives, and you will see they started like most people. Some did not know what to do with their lives, while others only wanted to have fun with online videos. With enough determination and creativity, perhaps you can win like the highest-paid YouTubers. See how they rose to prominence to glimpse your path to success.

This article will dive into the top 10 wealthiest YouTubers by ranking them by net worth. Then, we will discuss their content and how they rose to internet fame. You will realize YouTube offers many creative ways to earn money, from gaming to vlogging.


The 10 highest-paid YouTubers

  1. Jimmy Donaldson (MrBeast)
  2. Jeffree Star
  3. Dude Perfect
  4. Logan Paul
  5. Tyler Blevins
  6. Felix Kjellberg (PewDiePie)
  7. Mark Edward Fischbach (Markiplier)
  8. Rhett & Link (Good Mythical Morning)
  9. Ryan Kaji (Ryan’s World)
  10. Lilly Singh

1. Jimmy Donaldson (MrBeast) – $500 million

Open YouTube and you will likely see MrBeast’s blue panther logo. Jimmy Donaldson rose to online popularity due to his unique content within a few years.


Donaldson first became well-known for posting wacky online contests that pay thousands of dollars. For example, he had an online game show based on the South Korean Netflix series Squid Game that paid $450,000!

Mr. Beast also shows he is Mr. Best numerous times due to his generous acts. For example, he opened a fast-food restaurant named MrBeast Burger that supported small businesses during the pandemic.


Its ghost kitchen employed struggling workers from closed-down eateries. Nowadays, MrBeast Burger is a global fast-food chain, and the influencer launched a snack brand named Feastables.

Donaldson also drew praise and ire after posting videos where he paid for eye treatment and hearing aids for thousands of people. As a result, MrBeast’s online growth amassed a net worth of $500 million.

2. Jeffree Star – $200 million

Jeffree Starr is a multi-talented and creative person known for his success in YouTube content creation. Specifically, he made a name for himself by posting music and makeup tutorials.

Starr’s career soared in 2009 when he posted a studio album called “Beauty Killer.” It included the hit song “Lollipop Luxury” featuring rapper Nicki Minaj.

Then, he branched out to other fields to expand his wealth. In 2019, Star worked with fellow YouTuber Shane Dawson to launch the Conspiracy Collection makeup line.

The cosmetics mogul also owns several real estate properties and startup investments. As a result, Jeffree Star is one of the richest YouTubers, with a net worth of $200 million.

3. Dude Perfect – $100 million

Some YouTube channels have numerous hosts instead of only one person. One of the most interesting examples is Dude Perfect, a five-person content creation team.

The crew comprises Garrett Hilbert, Cody Jones, Tyler Toney, and twins Cory and Coby Cotton. You may recognize them as a group of buff men shooting hoops and hitting targets while performing stunts.

Dude Perfect is also one of the YouTube channels that appeared on traditional media. The crew appeared on ESPN’s E:60, First Take, and SportsNation.

They also have numerous business ventures, such as their mobile game “Dude Perfect” in 2011 and its sequel, “Dude Perfect 2.” Nowadays, the Dude Perfect team has a net worth of $100 million.

4. Logan Paul – $45 million

Logan Paul is an online personality with a unique combination of specialties. Aside from being a YouTuber, he is a boxer and actor. That versatility enabled him to build a net worth of $45 million.

Logan Paul became known for his interesting interactions with fellow YouTubers. For example, he challenged KSI (Olajide Olayinka Williams Olatunji) to a boxing match. Unfortunately, he lost that match in 2019.

Two years later, he teased a boxing match with internet personality Andrew Tate. They have not confirmed the match at the time of writing. Logan Paul also appeared in movies like The Thinning and Airplane Mode. Nowadays, he is one of the richest YouTubers.

5. Tyler Blevins (Ninja) – $40 million

Ninja made a name for himself as a professional game player before becoming a YouTuber. In 2009, Tyler Blevins gained online attention for playing the first-person shooter Halo 3.

He played for numerous esports organizations, such as Team Liquid, Renegades, and Cloud9. Eventually, Blevins became an online streamer on Twitch.

He became well-known for his skills in the battle royale first-person shooter Fortnite. As a result, he earned millions from streaming revenue and sponsorships.

However, Ninja quit Twitch in 2019 and continued streaming on YouTube. Nevertheless, Blevins is one of the richest YouTubers, with a $40 million net worth.

6. Felix Kjellberg (PewDiePie) – $40 million

Felix Arvid Ulf Kjellberg is one of the first content creators on YouTube. Before people saw “online influencer” as a viable career, he was there.

This Swedish gamer started his YouTube career in 2010 when he posted Let’s Play videos. These clips showcased PewDiePie’s skills in the first-person shooter Call of Duty.

Eventually, he showed himself playing other games like the horror game Amnesia. That was when he became famous for his hilarious jumpscare reaction.

Kjellberg focused on reaction videos in the 2020s before focusing on his family. Also, he launched a clothing brand named Tsuki. Nowadays, he has been posting about his life in Japan with his wife, Marzia, and their son. Moreover, PewDiePie’s net worth is $40 million, making him one of the richest YouTubers.

7. Mark Edward Fischbach (Markiplier) – $35 million

Markiplier was one of the famous YouTubers during PewDiePie’s heyday. Like Pewds, he became well-known for his horror game reactions, specifically with “Five Nights at Freddy’s.”

Fischbach also became known in traditional media. In 2015, he appeared in “Smosh: The Movie,” featuring the famous YouTube comedy channel. Like Kjellberg, Fischbach launched the apparel brand Cloak with YouTube content creator, Jacksepticeye in 2018.

In 2019, he wrote, directed, and starred in the 2019 YouTube Premium movie, “A Heist With Markiplier.” Variety ranked him the 6th most influential celebrity among US teens. Nowadays, Markiplier is one of the richest YouTubers.

8. Rhett & Link (Good Mythical Morning) – $30 million

Good Mythical Morning is a YouTube channel hosted by Rhett McLaughlin and Link Neal. It is a unique channel where they “eat truly unbelievable things, exploring new products and trends, and more.”

For example, they had a video where they ate a Cheetos-flavored Pop-Tart. On May 12, 2023, they posted a video titled, “Which is the best superpower?”

They have four YouTube channels, a podcast, and two books that generate online income. Also, they earn more money from exclusive content.

Rhett and Link have a fan club that charges $10-$20 monthly for fan-only promos. Also, they have a business named Mythical Entertainment with 100 employees.

9. Ryan Kaji (Ryan’s World) – $27 million

Ryan Kaji is the youngest person to appear on Forbes’s top earners’ list. He made $11 million as his parents filmed him reviewing toys and posted the videos on YouTube. If you let your child watch YouTube Kids regularly, you may have seen the 7-year-old influencer.

Aside from reviewing toys, Kaji’s other videos show him playing with his siblings. He also shows his trips to amusement parks like Super Nintendo World.

However, Ryan’s World has been gradually focusing on other content types as Ryan Kaji ages out of his toy age. That is why he has been posting DIY science and doodle videos. The online child wonder has a net worth of $27 million.

10. Lilly Singh – $20 million

Lilly Singh was one of the most famous YouTubers in the 2010s. Her username was “IISuperwomanII” because she believed she could do anything.  She started proving that when she became known for parodying Punjabi culture. She had skits playing herself and her fictional parents, Manjeet and Paramjeet.

Later, Singh launched a second channel called “SuperwomanVlogs,” where she showed her daily life. She also appeared in Indian films like “Thank You” and “Speedy Singhs.”

You may also like: How To Make Your First YouTube Video

She also sang alongside Jassi Sidhu in the rap title “Hipshaker.” In 2014, the Bollywood film “Gulaab Gang” featured the song. Nowadays, she hosts an NBC talk show called “A Little Late with Lilly Singh.”

She also changed her username to her real name. She proved she was a real “superwoman” by succeeding in numerous fields and building a $20 million net worth.


That was the list of the 10 richest YouTubers of 2023. Note that this may change within the year due to numerous circumstances. Hopefully, you realized that you can build an online career.

You can make money online and become famous if you truly set your mind to it. However, you need a lot of planning, creativity, and luck to achieve that goal.

Fortunately, Inquirer has a guide on how to become an online influencer. Also, the Tech channel provides various tips and tricks regarding artificial intelligence, gadgets, and more.

Frequently asked questions about the richest YouTubers

Who is the wealthiest YouTuber of 2023?

Jimmy Donaldson, a.k.a. MrBeast, is the richest YouTuber in 2023. His net worth of $500 million due to his viral videos and business ventures. However, this may change due to numerous factors. For example, other influencers further their careers and may eventually exceed MrBeast’s wealth and popularity.

How can I become a YouTuber?

Start by planning the content you want to post on your channel. Then, acquire essential equipment like video cameras, lights, microphones, and video-editing software. Next, record your videos, refine, and share them on YouTube. You can check out my YT content creator guide for more details.

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Is being a YouTuber worth it?

Whether being an online content creator is worth it depends on your goals. Ask yourself why you want to become an online personality. More importantly, reflect on what value you want to leave for your audience. All endeavors have pros and cons, but you must choose the acceptable ones.

Initially published on May 15, 2023. Updated on August 9, 2023.
TOPICS: evergreen, interesting topics, Youtube, YouTubers
TAGS: evergreen, interesting topics, Youtube, YouTubers

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