Instagram AI features may come soon | Inquirer Technology

Instagram AI detects AI-generated content and adds more tools

12:01 AM August 02, 2023

App researcher Alessandro Paluzzi allegedly shared screenshots of Instagram AI features under development. One of them will help users identify AI-generated content on the platform. Another will facilitate editing photos on the social media website. As a result, artificial intelligence may soon transform how everyone uses IG.

We rely on social media daily, from chatting with friends to promoting businesses. Each change to these platforms will transform how we communicate with others. For example, X (formerly Twitter) made sharing short messages publicly common practice for everyone. How would artificial intelligence shift one of the most prominent global platforms?

This article will discuss the leaked Instagram AI screenshots. Later, I will cover Meta’s other artificial intelligence projects for Facebook and Instagram.


What are the potential Instagram AI features?


Alessandro Paluzzi is a researcher who specializes in digital applications, so his latest tweets caught the Internet’s attention. He shared alleged photos of Instagram’s upcoming AI features.

The first is a tagging system for generative AI content. Paluzzi shared a photo of a notification seemingly flagging a picture as AI-generated content.

It briefly explains generative AI and how to spot posts using artificial intelligence. More importantly, the new feature labels content “Image generated by Meta AI.”

The app researcher said IG might enable direct message summaries for content creators and influencers. Specifically, it compiles brand messages to help them read.

Instagram AI may also facilitate photo editing. Paluzzie shared a supposedly upcoming AI tool called Restyle lets users transform images into any visual style.

Other tools like Stable Doodle have a similar feature, so Instagram’s version may function like it. For example, this Stable Diffusion tool lets you select visual styles like paper art, comic, and 3D.


In contrast, regular social media filters usually apply minor changes, such as putting a shade of blue over a picture. Also, the application researcher said the AI brush lets users “add or replace specific parts of your image.”

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This Instagram AI feature seems similar to Adobe Photoshop’s Generative Fill tool. For example, you can use the latter to select a lighthouse in a seashore photo.

The tool will provide previews of different versions of that structure. ZDNet compares the AI Brush tool to Google Pixel’s Magic Eraser and Samsung’s Object Eraser.

These artificial intelligence upgrades fit most Instagram users who often only post images. These functions help you modify and post the best image quickly.

What are Meta’s other AI projects?

Meta's diverse AI projects showcased.

Photo Credit:

Instagram’s parent company Meta hasn’t confirmed these AI features. However, the tech firm confirmed it uses artificial intelligence systems to recommend content and flag harmful ones.

The company says it uses AI to personalize your experience. “By using the tools available, you have the ability to shape your experiences on our apps so you see more of the content you want to see and less of the content you don’t,” Meta stated.

“To make this easier, we’ve created centralized places on Facebook and Instagram where you can customize controls that influence the content you see on each app,” it added.

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Instagram announced it is developing AI projects, and one involves “modifying photos using text prompts and sharing them in Instagram Stores.” That seems similar to the features Alessandro Paluzzi allegedly leaked, so those might become a future update.

Meta CEO Mark Zuckerberg encouraged employees to use generative AI in the office. Also, his company confirmed these ongoing artificial intelligence projects:

  • The company will create AI agents with different capabilities and personalities for helping and entertaining clients.
  • Meta will hold an internal hackathon in July 2023 focused on generative AI.
  • Zuckerberg also emphasized his commitment to publishing research and sharing AI findings with open-source communities.


App researcher Alessandro Paluzzi shared images that allegedly depict future Instagram AI features. However, Meta has not confirmed these leaks at the time of writing.

Nevertheless, artificial intelligence will inevitably reshape our online experiences. After all, Meta confirmed it has different AI projects under development.

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TOPICS: AI, Instagram, interesting topics, Social Media, Trending
TAGS: AI, Instagram, interesting topics, Social Media, Trending

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