Apple ad positions iPad Pro as full computer

Available in 12.9- and 9.7-inch models, the iPad Pro is being positioned as a full-fledged computer or equivalent. Image Apple Press Info

With a new iPad Pro out in the market, a new Apple ad is aiming to lure more prospective buyers. What is attention-grabbing about the ad is that despite obviously being a tablet device, the iPad Pro is projected to be as good as any full-blown computer.

The tag line on product page for the iPad Pro even reads, “iPad Pro. Super. Computer.” While Apple’s device bears similar functionality to the Microsoft Surface and Lenovo Yoga Tab, the ad, and apparently Apple’s entire campaign for it, position the iPad Pro as not just another oversized smartphone but the future of mobile computing versatility, The Verge reports.

Available in 12.9-inch and 9.7-inch models, the iPad Pro still runs  the touch-based version of iOS instead of a more desktop-like iteration. It also comes with a keyboard and an Apple Pencil.

The ad is made even less convincing because if Apple is marketing the tablet as a computer, then what is the point of having a Macbook, which is much more expensive, if everything that one needs could already be accomplished by the iPad Pro.

On the other hand, iPad Pros are still good for watching movies, playing games, and creating digital art on the go.  Alfred Bayle

Watch the ad here and decide for yourself: