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Happy Slip unhappy with ‘inappropriate’ ads on Friendster

By Erwin Oliva
INQUIRER.net
First Posted 08:40:00 06/13/2008

Filed Under: Technology (general), Internet, Advertising, blogging

MANILA, Philippines -- Popular Filipino-American video blogger Christine "Happy Slip" Gambito has sent word to fans in Friendster that she was contemplating on deleting her profile due to inappropriate advertisements popping up on her page.

"I may have to leave Friendster this weekend, if no solution is found regarding the inappropriate ads that have been popping up on my profile. The same thing was happening at MySpace and I went ahead and deleted that account already," she wrote in a bulletin to her Friendster fans posted on June 12.

She earlier deleted her MySpace account because she objected to Google-powered online advertisements that were "in direct conflict with the HappySlip brand and especially misrepresentative of Filipina women."

In her official website, Gambito explained on a June 7 entry that she decided to forego her MySpace profile after the social networking service was not able to find solutions to the advertisements she was objecting to because it was bound to certain legal agreements with Google.

"MySpace did try to find solutions to this problem, but ultimately are bound by certain legal agreements with Google. So I decided to go ahead and cancel the account. After finding that anyone could claim the MySpace URL for happyslip, I went ahead and reserved the URL again to direct people as to where the community has gone," she said.

She stressed that she "did not want to subject my prior friends to more of the degrading ads which is why I will not build on that new clean profile."

Apparently, the online advertisements were following the name of "HappySlip" on Myspace, she said.

"Because I don't want to contribute to more visual impressions of that type of advertising, I will not add friends to that profile. I will rather communicate with you here [personal website] on this site, where I can control what type of ads show up," she wrote.

Gambito posted a snapshot of one online advertisement of a supposed international Filipina dating website.

Gambito wrote about her frustrationwith the online advertisements in MySpace as early as April 2008.



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